If you want a quick approval process, don’t work for a public company

By Linda VandeVrede on March 10th, 2010 In Best Practices

Drew Kerr writes an interesting post on “How to save yourself from the quicksand of getting approvals,” and his tips include considering not writing a release for topics such as joint ventures, avoiding third-party quotes, and assigning deadlines. 
The kneejerk reaction to write a press release about anything that moves is what prompted me to write [...]

Read More→

Are you a closet introvert?

By Linda VandeVrede on March 5th, 2010 In Professional Development

One of my favorite blogs, www.repmanblog.com, posted recently about “introverts making a go of it in professions dominated by extroverts.”  Blogger Steve Cody admits that he has taken improvisation and stand-up comedy to get over his innate shyness.
How many of us in public relations are actually introverts and not extroverts?   In her post this winter [...]

Read More→

McCain using AZ firms to rebrand his image

By Linda VandeVrede on March 2nd, 2010 In Agencies

In advance of the Senate race, Arizona’s John McCain is working with local firm OVO to rebrand his political image.    The launch focuses on his brand identity and website.   According to OVO principle Ryan Durant, the new website is designed to encourage a “meaningful conversation between Senator McCain and the people of Arizona.”
The goal of [...]

Read More→

Sales career tips if you’d rather CALL on PR people than BE one

By Linda VandeVrede on February 25th, 2010 In Advice, Professional Development

Time for you to leave public relations, but you don’t want to give up completely on the skills that you’ve learned? Maybe the next transition is into sales.  Instead of being a public relations professional, you can call on them.
The upside to this path is that you still get to deal with PR managers, who tend [...]

Read More→

No PR jobs in AZ for females over 50?

By Linda VandeVrede on February 22nd, 2010 In Professional Development

If you’re a female public relations professional over 50 living in Arizona, there’s a strong chance that you’re unemployed right now, especially if you’re seeking full-time employment rather than spotty contract work.   I started to think of all the friends I’ve had coffee with the last few months, and many of them fit into this [...]

Read More→

Remind yourself of who you love, not what you love, this Valentine’s Day

By Linda VandeVrede on February 13th, 2010 In Advice

You’re more than just a PR person, right?   Holidays and special days like Valentine’s Day are a good time to step back.   Who are you, really?   Are you the workhorse of the company, managing data and events and churning out press releases and tweeting like mad?  
Sometimes you need a way to step outside that professional [...]

Read More→

« Previous Entries