Pre-Olympic buzz or bust?

By Len Gutman on August 6th, 2008 In Hype!

You gotta love the Internet. The buzz around the sports world today, thanks in no small part to a mention…

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Drug bust on Snoop’s tour bus

By Len Gutman on August 3rd, 2008 In Marketing

SPAM headlines are getting more creative. It used to be they were just blatant pitches for boner pills, porn sites…

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Will it blend?

By Len Gutman on July 30th, 2008 In Marketing

My 10-year-old was all excited this evening about a Web site he discovered called Willitblend?  On the site, a “scientist” pitchman…

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Life of Charlotte an open book

By Len Gutman on July 30th, 2008 In Hype!

Over the years I’ve marveled at how often our own super blogger Charlotte Risch seems to get herself in the…

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Perkel to lead Riester’s interactive division

By Len Gutman on July 27th, 2008 In Agencies

Riester has added Alan Perkel as the head of the agency’s interactive group. Perkel has directed complex interactive projects for Honeywell, TWA…

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Wilkinson joins HMA

By Len Gutman on July 24th, 2008 In Agencies

HMA Public Relations announced that Elizabeth Wilkinson has joined the agency as an account coordinator. Her primary responsibilities will include assisting…

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