Where’s Waldo?

By Len Gutman on March 15th, 2010 In Social Media

Last week I signed up for Foursquare, mostly because I wanted to see what all the fuss was about and I figured as a self-described social media consultant I ought to at least know what it does. So far I am not sure what to think…
Foursquare says it “gives you & your friends new ways [...]

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Update: Cuts reported at Tribune following court decision

By Len Gutman on March 10th, 2010 In Media

The Phoenix Business Journal is reporting this afternoon that The Tribune has laid off “several dozen” following yesterday’s court decision in favor of the sale of the newspaper and related holdings to 1013 Communications LLC, an affiliate of Thirteenth Street Media, whose president is Randy Miller.
While no names were mentioned in the report, it does [...]

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AMA March luncheon to focus on innovation vs ROI

By Len Gutman on March 10th, 2010 In Marketing, Professional Development

There is a great program on tap for the March AMA luncheon on March 24. The focus will be balancing innovation with return on investment. Here’s how AMA describes it:
With constant advances in technology, marketing professionals now have some of the most powerful tools imaginable to influence key targets. While some of these tools certainly [...]

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InfusionSoft Hiring Copywriter

By Len Gutman on March 9th, 2010 In Jobs

Gilbert-based InfusionSoft is in the market for a copywriter. The job description says the ideal candidate will “write copy that attracts and builds our prospect and customer database, and by creating copy that helps small business owners get on the path to doubling their sales.”
Responsibilities include: Creating copy for a range of purposes including emails, [...]

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March IABC luncheon on surviving in today’s marketplace

By Len Gutman on March 8th, 2010 In Professional Development

Are you out there on your own…or maybe thinking about it?  Then the March IABC luncheon is a must-attend event for you.  Two independent communicators, Danielle Sittu, ABC and Tony Felice, provide valuable tips for succeeding–even in today’s dicey economy.  They’ll offer their real-life perspectives on:

Establishing a unique brand for your business
Packaging your services so [...]

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Republic’s Johnson leaving for American Banker

By Len Gutman on March 4th, 2010 In Media

Andrew Johnson is leaving the Arizona Republic effective March 11. The business and technology reporter is heading to the Big Apple to cover banking technology at American Banker.
Johnson has been at the Republic since 2006. Prior to that he was in intern at the Milwaukee Journal Sentinel among others. He is a 2006 graduate of Marquette [...]

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