Scottsdale Fashion Week selects A&P for 2010 event

By Len Gutman on September 2nd, 2010 In Agencies

Allison & Partners announced the addition of Scottsdale Fashion Week 2010 to its client roster. The account will be managed by the Allison & Partners’ Phoenix office.
Now in its fifth year, Scottsdale Fashion Week is Arizona’s ultimate ‘see-and-be-seen’ event, a fashion celebration that attracts visitors from across the nation. Held at Scottsdale Fashion Square Drive [...]

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Hsieh says no need to put effort into PR

By Len Gutman on August 30th, 2010 In Best Practices

It seems like everyone is reading the Tony Hsieh book these days, myself included. The CEO of Zappos.com is the new sage of culture, and I must admit after finishing the book last night I admire his style and…well…gonads! The guy had no fear and was willing to bet his entire fortune on an Internet [...]

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Pullen duo launch public relations firm The NestAZ

By Len Gutman on August 19th, 2010 In Agencies, People

Full-service public relations consultancy firm The NestAZ, run by Michael and Jolinda Pullen, launched this week. The firm says it will specialize in Arizona-grown businesses and will offer local businesses and organizations a place to “foster impressions with support on existing and new marketing campaigns.”
Jolinda will manage day-to-day operations and client relations for The NestAZ. [...]

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McMurry hires Tanabe as account coordinator

By Len Gutman on August 19th, 2010 In Agencies, People

McMurry has hired Jennifer Tanabe as account coordinator, where she will expand her role with the team to directly manage accounts and initiatives for both public relations and internet marketing.
Tanabe started at McMurry in September 2009 as a PR intern. In her new position, she will continue her focus on public relations, which includes media [...]

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Social Media AZ returns to Madcap on Sept. 9

By Len Gutman on August 16th, 2010 In Professional Development, Social Media

On Sept. 9, Tempe’s MadCap Theater will once again host Social Media AZ (SMAZ), the state’s largest homegrown conference on social media for business. Speakers from various social media, interactive marketing, search engine optimization, Fortune 200 and other Web 2.0 businesses will be on hand to share strategies and present fresh ideas on how to [...]

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Valley Forward adds Silverstein, Hunt

By Len Gutman on August 16th, 2010 In People

Valley Forward Association (VFA), which brings business and civic leaders together to convene thoughtful public dialogue on regional issues and to promote cooperative efforts to improve the environment and livability of Valley communities, has hired Christie Silverstein, APR as public relations director and Jennifer Hunt as events manager.
Silverstein will direct [...]

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