All book and no face? 5 tips to get personal

By on December 3rd, 2009 In Best Practices

I love social media but sometimes I feel it’s a little too impersonal. It’s becoming a communication commodity. A friend organizer instead of a friend connector. Sharing is caring, but as a broadcast? Not so much. Such a modern convenience sometimes makes us forget the real world aspects of human relationships. After all, what good [...]

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AMA Nov. lunch to feature Fender on branding

By on November 6th, 2009 In Professional Development

From AMA Phoenix: Fender Corporation Presents:“Co-Branding and Licensing: Leveraging your brand to build partnerships that help to increase brand awareness, leading to greater market share” Current economic challenges continue to impact revenue, shrinking budgets along with valuable market share. More than ever, companies must add more value for your current customer, while engaging with and [...]

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Crosby/Wright promotes Bracamonte

By on September 8th, 2009 In Agencies

Scottsdale luxury brand firm Crosby/Wright has promoted Jan Bracamonte to vice president of public relations. Bracamonte runs the PR division of the firm and will take a greater role in company-wide initiatives while continuing to be responsible for strategy and oversight of client accounts. Crosby/Wright clients include Barneys New York, W Scottsdale Hotel, D-Box Technologies, [...]

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New PR intern at Banner

By on August 25th, 2009 In People

Hadley Mick from ASU’s Walter Cronkite School of Journalism and Mass Communication joined the PR team at Banner Good Samaritan Medical Center today. She will work alongside Rebecca Armendariz helping with media relations and writing publications within the hospital. A senior studying public relations at ASU, she had an internship with East Valley Tribune her sophmore year and just [...]

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For marketers, a controlled chaos scenario

By on August 17th, 2009 In Hype!

Len Gutman blogged here last week about Bob Garfield’s new book The Chaos Scenario. Garfield and I traded comments on the post. He called me “in denial” and “pathetic”. I think I’ve never been as honored as I was misunderstood. The fact is, that’s about the only thing the guy’s wrong about (and I’m really [...]

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The PR guy’s MBA, so far

By on July 21st, 2009 In Advice, Professional Development

Hi. A lot of you have been wondering where I’ve been — why I haven’t been on the blog in awhile. For those who don’t know, for the past year, in addition to raising two high-energy toddlers and learning things daily in a literally high-energy job, I have been pursuing a Masters of Business Administration [...]

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