What’s your gap in knowledge?

By on March 22nd, 2011 In Advice, People, Uncategorized

Have you ever made a huge (but honest) mistake at work? Something embarrassing and maybe irreversible? Something that made you think afterwards, ‘What was I thinking!?’ Tonight I caught the beginning of the show, “How I Met Your Mother” and it reminded me of a time I made a huge mistake. One of the characters [...]

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Long-lead learning curve

By on March 4th, 2011 In Agencies, Pitching

What I’ve learned this week: Get to know your clients like the back of your hand. This can be a challenge. When I produced, a lot of the facts and information were already gathered or condensed for me by a wire service, online outlet, an assignment editor, a reporter, or (sigh) a public relations professional. [...]

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If you build it, they will come?

By on February 16th, 2011 In Marketing, PR Fail

Cityscape: Is it the new Arizona Center? (As in FAIL). This question was brought up to me last night when talking about Downtown Phoenix. It’s a valid concern, and timely in the light of the recent blog post in the New Times about the LGO Public House pulling out.  I hear mixed opinions about Cityscape’s opening, especially from [...]

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Confessions of an ex-news producer: My transition to PR

By on February 15th, 2011 In Media, Pitching

Today is my first entry for Valley PR Blog. Those of you who read my introductory bio may have noticed I am new to the world of PR.  I will be writing this blog from a somewhat rookie perspective… sharing my professional experiences, trials, and tribulations along the way. Although I am writing from the eyes of [...]

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