Valley PR Blog

Plenty of “non-experts” – tons of social media expertise

By Angelo Fernando on January 28th, 2010 In Professional Development, Social Media

A funny thing happened in the lobby of MADCAP Theater, Monday.
It had nothing to do with these two familiar faces. Most of the 400 + attendees at the Social Media for Business event –a..k.a SMAZ –about all things digital, indulged in one of the oldest communication tools, business cards.
I loved how, despite seeing a Twitter [...]

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Bad magazine cover, no accident.

By Angelo Fernando on November 20th, 2009 In Hype!

The buzz about the Sarah Palin photo on Newsweek’s cover is roiling people up. But while it is spilling into a sexist argument, I find it a useful example of how images are used in buzz creation.
Magazines know this so well, that people ought not be shocked at these choices. A photo by itself is [...]

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Looking at PR and journalism from both sides

By Angelo Fernando on November 3rd, 2009 In Uncategorized

I came across this discussion of whether journalists need PR. Great points covered, even though we have discussed some of them here before.

Do journalists need PR – by Jeremy Porter
And to get the opposite pov, read What journalists should know about PR people – by Rohit Bahargava

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To apologize, or to set record straight?

By Angelo Fernando on October 23rd, 2009 In Best Practices

There are times when an apology is necessary, and there are times to  respond to criticism. There is possibly another large gray area that involves shutting up, or not unleashing your spin machine when you clearly know you’ve screwed up.
So I thought these two examples were enlightening. One a government institution, and the other a [...]

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Did you get $384 richer yesterday?

By Angelo Fernando on September 24th, 2009 In Advice

If you were on Twitter yesterday you probably received a ridiculous message from someone in your network that went “hey, I made $384 yesterday. this website showed me how” –followed by a suspicious looking shortened URL.
I received several of these, and promptly contacted the senders, certain that this was some robotic message. ($384 was enough of [...]

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Is anonymity one big excuse?

By Angelo Fernando on September 21st, 2009 In Media, Writing

‘UnclePat’ got it right. He was responding to a question E.J. Montini  raised in his blog recently.
Explain to me some of the reasons you believe that is is necessary for those who post responses to blogs or add their opinion to comment threads should to be anonymous. Or, rather, why you choose to do so, [...]

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