Students, pr pros participate in #prstudchat

By on October 19th, 2009 In Advice

Deirdre Breakenridge (@dbreakenridge) and Valerie Simon (@valeriesimon) will be bringing the PR community together on Twitter, for a live chat about the art and science of public relations. Mark your calendar for October 21st at noon ET. This month there is a bit of a twist. Whichever school has the greatest number of participants wins an in-depth conversation [...]

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FTC issues changes concerning endorsements/testimonials

By on October 9th, 2009 In Best Practices

The Federal Trade Commission (FTC) has issued final changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. While advisory in nature, the new guidelines will reset standards of behavior that public relations, marketing and advertising professionals should adopt to avoid violating underlying laws against unfair competition and false advertising. The FTC’s [...]

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Disingenuous, deceptive online content damages industry’s credibility

By on October 4th, 2009 In Best Practices

Over the last few months, several news accounts have uncovered some unscrupulous promotional tactics.  These types of tactics—while not always illegal—certainly threaten the integrity of the entire PR industry.  While each tactic varies in method and medium, misrepresenting the nature of editorial content or intentionally failing to clearly reveal the source of message content is [...]

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PRSA: My line in the sand

By on September 29th, 2009 In Professional Development

My line in the sand: The collision of crisis, truth and integrity The Phoenix Chapter of the Public Relations Society of America Presents Denise Tyrrell, Director of the Southern California Division, California Public Utilities Commission Denise Tyrrell was leading the public relations efforts for the Los Angeles commuter train system last September when the unthinkable happened: two trains [...]

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State Press Fundraiser

By on September 21st, 2009 In People

Join the State Press Alumni Club for an evening of fundraising, food and drink at Four Peaks Brewing Co. in Tempe. With a $20 donation, you’ll help provide scholarships for current State Pressers. You’ll also enjoy FREE appetizers and TWO complimentary drinks. To donate or just come to Four Peaks. Thursday, Sept. 24, 5:30 p.m. [...]

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PRSA Phoenix Celebrates “The Art of PR” at the annual Copper Anvil Awards

By on September 19th, 2009 In Best Practices

Public relations and communications professionals gathered to celebrate the 2009 Public Relations Society of America (PRSA) Phoenix Chapter Copper Anvil Awards on September 17, 2009 at Tempe Center for the Arts. Special guest host Gayle Bass, KTAR FM’s “The Click Chick,” assisted in awarding 11 Copper Anvil Awards and 27 Awards of Merit.  Additionally, PRSA [...]

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