Arizona Homebuilder is Ready to Play on Advertising’s Biggest Stage

By Abbie Fink on January 12th, 2010 In Marketing

Fulton Homes is ready to air its new Super Bowl ad to the biggest TV audience in the world as sports fans, consumers and advertisers alike eagerly await the prime event of the year on network TV, Super Bowl XLIV in Miami on February 7, 2010, broadcast on CBS.
Arizona’s largest privately owned homebuilder will air [...]

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Color my Facebook

By Abbie Fink on January 7th, 2010 In Social Media

If you’ve logged on to Facebook at any point today, you’ve probably noticed the color posts on your female friends’ updates.  I was confused, too.  But then the email showed up; post your bra color as a way to raise awareness about breast cancer.  Brilliant, but I’m still trying to figure out who started it.  [...]

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Don’t leave it to others to tell your story

By Abbie Fink on November 30th, 2009 In Advice

The Tiger Woods story didn’t have to be a headline story the entire weekend. In the absence of a statement from the subject of the story, a good reporter is going to find information elsewhere.  The reason why he was leaving his house at 2:30 in the morning may be a private matter, but Tiger [...]

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Social Media Retail Ads Offer Online Holiday Shopping Incentives

By Abbie Fink on November 5th, 2009 In Marketing

According to results of Shop.org’s eHoliday Study, conducted by BIGresearch, 47.1% of retailers surveyed will be increasing their use of social media this holiday season. 60.3% of retailers said they have added or improved their Facebook page, and 58.7% have added or improved their Twitter pages this year. Blogs and RSS feeds are on the [...]

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Rocky Mountain Emmys celebrates best in broadcast media

By Abbie Fink on October 27th, 2009 In Media

Congratulations to all of the on-camera and behind-the-scenes television media in the Valley and beyond who won big at this past weekend’s Rocky Mountain Emmy Awards. From all accounts, the night was a celebration of the best and brightest broadcast media, and one heck of a party!
Back by popular demand was the upscale Las Vegas [...]

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Life beyond print: Newspaper journalists’ digital appetite

By Abbie Fink on October 22nd, 2009 In Media

According to a new report: “Life beyond print: Newspaper journalists’ digital appetite” by the Media Management Center, Northwestern University, almost half of today’s newspaper journalists think their newsroom’s transition from print to digital is moving too slowly and they have no trouble envisioning a career where news is delivered primarily online and to mobile devices [...]

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