Valley PR Blog

Scottsdale Fashion Week selects A&P for 2010 event

By Len Gutman on September 2nd, 2010 In Agencies

Allison & Partners announced the addition of Scottsdale Fashion Week 2010 to its client roster. The account will be managed by the Allison & Partners’ Phoenix office.

Now in its fifth year, Scottsdale Fashion Week is Arizona’s ultimate ‘see-and-be-seen’ event, a fashion celebration that attracts visitors from across the nation. Held at Scottsdale Fashion Square Drive in Downtown Scottsdale the event will feature two dozen runway shows by both up-and-coming designers and renowned names. Half of the proceeds from VIP ticket sales will support The Junior League of Phoenix’s mission, which includes early childhood education and development, nonprofit & leadership training, promoting voluntarism in the Valley and much more.

The agency will work with Scottsdale Fashion Week’s organizers to promote the event to designers, models and consumers through media relations, partnerships, social media and community relations activities. The Scottsdale Fashion Week 2010 is expected to attract up to 10,000 attendees from in-state and out-of-town.

Scottsdale Fashion Week 2010 will take place Nov. 4–6 at the Scottsdale Fashion Square Drive (North of Barneys). The Saturday evening line-up will be brought to attendees by Scottsdale Fashion Square. Scottsdale Fashion Week proudly supports charities and is pleased to work in cooperation with the Junior League of Phoenix.

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