Valley PR Blog

Park&Co Gets in on the (Red Ball) Act

By Linda VandeVrede on February 4th, 2008 In Agencies

Did you see the 15-foot RedBall Project? Apparently it was travelling around various parts of Scottsdale last week, and Park Howell of Park&Co tells me his agency got in on the act.    Their company logo is a red circle with their ampersand in the middle of it, so they came up with a creative way to tie it into their own branding.   They showed up with 100 of their red ampersand balls and sprinkled them on the ground around the Red Ball at the Loloma bus station.   People walking by picked up the balls and threw them at each other, and generally had a good time - making it truly interactive artwork.  According to Park, even the artist, Kurt Perschke stopped by, and although possibly a little taken aback that his project had been expanded somewhat beyond his original intentions, he was okay with it.    Passersby took the Park&Co balls with them, so it turned out to be, as Park called it, “a fun little experiential marketing stunt” for the agency, and they had fun doing it.  

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