Valley PR Blog

Lightening strikes again for E.B. Lane

By Len Gutman on May 11th, 2010 In Agencies

They say you have a better chance of getting struck by lightening than winning the lottery…but don’t tell that to E.B. Lane. The firm has won the lottery account for the second time, beating out a handful of other local firms for the honor of promoting the state’s legalized gambling venture.

E.B. Lane has been selected as Agency of Record for the Arizona Lottery. The Phoenix-based full service agency was selected after submitting a written response to the state agency’s Request for Proposal and conducting a formal presentation. The contract is estimated at $80 million over the next five years and will begin July 1, 2010, the start of the state’s fiscal year.

E.B. Lane returns as the Arizona Lottery’s marketing partner with a decade of experience when the firm won the contract for two consecutive terms, from 1995-2005.

“E.B. Lane was selected as the Arizona Lottery Agency of Record through a rigorous 5-month Request for Proposal process mandated and overseen by the Arizona State Procurement Office,” said Jeff Hatch-Miller, executive director, Arizona Lottery. “We’re pleased to work with E.B. Lane and recognize this organization’s commitment to the welfare of our state. We are confident in their creative ability to help us increase the Lottery revenue that is vital to our state’s economy.”

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