Impress gets ‘flexible’
Phoenix-based B2B agency Impress PR has been named agency of record for the Flexible Display Center at Arizona State University. FDC is a university-government-industry partnership whose mission is to advance full-color, video rate, flexible display technology and catalyze development of a vibrant flexible display and flexible electronics industry.
Impress will be involved in helping raise awareness of flexible display and FDC within government, academic and industry circles as well as the broader public.
“Industry experts project the market for flex displays [will] grow from $80MM in 2007 to $2.8 billion in 2013,” says Impress’ Jeff Luth.
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