Hackett launches HAPI

By on May 27th, 2009 In Agencies

Veteran E.B. Lane, Cramer-Krasselt and Moses Anshell creative Jason Hackett has opened a boutique agency Hackett Advertising Public Relations Interactive, or HAPI, and named Mike Wegener as a Creative Director.

According to Hackett, HAPI provides big-agency thinking with a streamlined infrastructure that keeps costs in check. He says the firm will “challenge clients to think about bigger-picture issues such as sustainability, community service and the environment in their branding.”

Hackett believes HAPI’s value will resonate with clients looking for an agency committed to maximizing their marketing dollars. “Companies are worried. Worried about finances. Worried about the future. We develop ideas that get their brands happy again.”

HAPI can be reached at 602.919.4000 or Jason@livehapi.com.

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