El Paseo shops Crosby/Wright
Scottsdale-based luxury firm Crosby/Wright will help reposition Palm Desert, Calif. shopping destination, The Shops on El Paseo.
Crosby/Wright will initiate a local, regional and national public relations campaign to promote the rebranded shopping district. The scenic palm-tree lined boulevard features a unique mix of name designers, fashion, art galleries and fine dining. The Shops On El Paseo include newly opened Burberry, Bottega Veneta, Vilebrequin and a 4,500 square-foot Gucci flagship prototype store.
Crosby/Wright will partner with California-based firms, Retail Portfolio Solutions and The Voyager Group, who are currently executing the merchandising and brand positioning of the shopping district.
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