Valley PR Blog

You get what you put into it

By Charlotte Shaff on December 8th, 2008 In Advice

I’m looking forward to the PRSA Holiday Mixer tomorrow at the Valley Ho-Ho-Ho! Will you be there? Over the past year and half, I’ve found a lot of benefit out of my membership with the PRSA organization. I’ve met some talented PR pros, learned a lot to benefit my business and have grown some great media relationships through the media breakfasts and speed pitching.

I am always asked if its worth it to be a member of PRSA and for the reasons above I tell them it is. But, as people continue to cut back and evaluate where they are spending their money and time, I think its good to ask yourself “Am I making the most out of the organizations I belong to and taking advantage of the opportunities given to me?” Because while I feel PRSA is a benefit to me, its because I do something with the membership.  I joined some PRSA committees, I went to some happy hours and events where I didn’t know anyone and started to make connections and enjoyed what I was learning.

Even though I blog and report my experiences here, I have learned to use those “reporting” characteristics in any meeting or event I go to now, PR related or not. Being interactive in the situation seems to keep my A.D.D. in check, because I have to pay attention and want to walk away learning something.  I ask questions, sit near the front and converse with the people around me. I want to make my money work for me. So, whether you are a Chamber member, in a woman’s group or communications organization, its only worth what you put into it. What could you do to be more involved in the groups you are a part of in 2009? 

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