Got Beer?

By on January 27th, 2011 In Hype!

Do you rep a client who would like to be a part of the Arizona Beer Week and the Strong Beer Festival? Tiffany Jarratt of the UP Agency is looking to add any breweries, restaurants and liquor stores on the media lists. They are looking to include clients in all TV, radio and print too. [...]

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Is customer service a function of PR?

By on January 26th, 2011 In Best Practices, PR Fail

Most consumers don’t understand the difference between marketing, branding, PR and customer service. They only see a product/service, an ad or two and maybe the returns department. Every contact with a potential customer must make sense to them, solve a problem and leave them with a favorable opinion of the brand. So when I see [...]

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AAFMP Seeks Agency & Client News

By on January 25th, 2011 In Hype!

The American Advertising Federation Metro Phoenix (AAFMP; formerly the Phoenix Ad Club) launched a new monthly e-newsletter a few months ago and is now seeking more agency and client news for consideration in upcoming editions. If you would like to share your firm and client news, just add this email to your press release distribution lists. [...]

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ChandlerCamp on February 10

By on January 25th, 2011 In People, Professional Development, Social Media

ChandlerCamp is a half-day conference focused on helping new businesses succeed in the new economy. Expect just under three hours of useful tips and conversations from local professionals. It’s run entirely by volunteers in the Easy Valley and beyond. To attend, please register. Topics for small businesses include how to manage multiple locations, making your [...]

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How do you keep score?

By on January 25th, 2011 In Advice, Professional Development, Social Media

“At conference, in boardrooms – it’s always “scale”, “revenue”, “biz”. Let’s talk wisdom, passion, justice, perseverance, humanity, meaning.” — Umair Haque, thinker, blogger, advisor to revolutionaries. (source) Industries thrive on quantitative measurements. Whether it’s growth rate, subscriber base or gross profit, there’s no question that more is always good. The PR industry is no different, as [...]

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Has Social Media Brought Us Closer in PR?

By on January 24th, 2011 In Professional Development, Social Media

Lately I’ve been thinking about how much social media has expanded my friendships and relationships in the PR and Phoenix media world since I started out in 2005. Back when I started my biz, I pretty much knew what made a good story and how to write a press release and pitch and that was [...]

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