Social Media Measurement: Showing ROI

By on October 28th, 2010 In Best Practices

The Phoenix PRSA November  luncheon will include a special two-hour training on social media measurement, a much-requested topic from PRSA members.  (Please note, this is a luncheon, then 2 hour training.)  It’s on a Tuesday – please mark your calendars now and bring your real world questions for the panel to address. We are fortunate [...]

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Behind-the-scenes of GEICO brand

By on October 27th, 2010 In Professional Development

The American Advertising Federation Metro Phoenix Chapter (AAFMP) welcomes renowned national advertising executive Steve Bassett, the senior vice president and creative director of The Martin Agency in Richmond, Virginia, as the keynote speaker at its monthly professional development lunch on Thursday, Nov. 4 from 11:30 a.m.-1 p.m. at the Sheraton Phoenix Downtown at 340 N. [...]

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Crosby/Wright adds four new clients

By on October 26th, 2010 In Agencies

Crosby/Wright, a luxury-brand public relations and advertising agency in Scottsdale, announced the expansion of its client roster with the addition of four companies including Swisstek, Est Est Inc., ClearSight and Local Bistro. Swisstek, a distinguished brand of luxury Swiss-made watches, features bold designs that incorporate rare and unique elements. Crosby/Wright has been tapped to create and [...]

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In iPad era is GQ this desperate for publicity?

By on October 22nd, 2010 In Media

This kerfuffle over GQ’s photo spread seems to suggest something I typically refuse to believe –magazine junkie that I am –that magazines will try anything to stay alive…Are magazines that desperate?

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And the ‘happy’ winner is…

By on October 20th, 2010 In Hype!

Congrats to John Tucker from ADOT, the winner of the autographed copy of Tony Hsieh’s book “Delivering Happiness.” We had lots of good answers to my question “what makes you happy at work?” But you can’t argue with goosebumps: “Happiness shows up at my psyche’s door when I connect with a client. It usually occurs [...]

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Enough Talk: Companies That Lead Put Ethics Into Action

By on October 20th, 2010 In Best Practices

International think tank Ethisphere Institute lists several local companies on the World’s Most Ethical Companies ranking. The ranking looks at track records and reputation, innovation, corporate citizenship, compliance programs, corporate governance, industry leadership, and executive leadership. The Phoenix Chapter of PRSA is fortunate to have a panel of PR experts from these highly ranked companies presenting [...]

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