Hsieh says no need to put effort into PR

By on August 30th, 2010 In Best Practices

It seems like everyone is reading the Tony Hsieh book these days, myself included. The CEO of Zappos.com is the new sage of culture, and I must admit after finishing the book last night I admire his style and…well…gonads! The guy had no fear and was willing to bet his entire fortune on an Internet [...]

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Phoenix PR Agency Successes

By on August 26th, 2010 In Agencies

The Lavidge Company, a Phoenix advertising agency earned a coveted spot on the 4th Annual Inc. Magazine 500/5000 Rankings.  Lavidge joined top AZ companies, including two Lavidge clients LifeLock, an identify protection firm in the Top 10, and CCS Presentation Systems, an A/V integration company.  Other Arizona companies making the lists include Tag Employer Services, GPS Insight, [...]

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Bowl with new pros

By on August 26th, 2010 In Professional Development

It’s time for the September Phoenix PRSA New Pros Happy Hour.  This time, the format is a little different – we’ll be kicking off the fall 2010 mentor program with ASU PRSSA.  Mentors and mentees – get ready to have a great time while getting to know each other. Just a note: You don’t have [...]

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Book review: Social Media Marketing

By on August 25th, 2010 In Weekend Reading

Maybe you’re sick to death of social media.   Jackie Wright of Rainmaker Communications told me awhile back over coffee, “We get what it is – we just want to hear case studies now about how to apply it.”  I’ve found there are 3 types of social media books – the high level, extremely theoretical (which [...]

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Now@9 and Smart Family launch on ABC 15

By on August 24th, 2010 In Media

Many stations have been beefing up their local news programming in the mornings. FOX 10 begins at 4:30 a.m. and runs until 10 a.m. Channel 3′s “Good Morning Arizona” expanded to 10 a.m., probably to compete with FOX 10′s popular hour. Lifestyle show, “Sonoran Living” on ABC 15 moved from 9 a.m. to 11 a.m. [...]

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Kindle? Nook? iPad? Find out August 30th

By on August 23rd, 2010 In Professional Development

Valley PR Blog’s Len Gutman is one of the featured speakers August 30th at an “e-reader bakeoff” hosted by Arizona Book Publishing Association.  (Disclosure – I am on their board of directors). Ebooks and ereaders are exploding.   How do you know which device to choose? Should it be a Kindle?  A Nook?  An iPad?  Last month, [...]

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