PR pros Scutari, Cieslak set up own shop

By on February 16th, 2010 In Agencies

Former Moses Anshell and Arizona Republic staffers Chip Scutari and Dave Cieslak have launched a new public relations firm. Scutari & Cieslak Public Relations has opened for business and will provide clients with public relations, communications coaching, crisis communications, and political campaign counsel. Here is some fodder from their official bios: Chip brings a deep [...]

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Would you whore out your car for $3 per day?

By on February 16th, 2010 In Marketing

Love the story in today’s Arizona Republic about motorists who are getting paid to use their cars as mobile billboards. AllTran Media is paying drivers to place magnetic ads on their cars and the first client is Krispy Kreme donuts. I’m all for making an easy buck, but I’m not sure $100 per month is [...]

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Remind yourself of who you love, not what you love, this Valentine’s Day

By on February 13th, 2010 In Advice

You’re more than just a PR person, right?   Holidays and special days like Valentine’s Day are a good time to step back.   Who are you, really?   Are you the workhorse of the company, managing data and events and churning out press releases and tweeting like mad?   Sometimes you need a way to step outside that [...]

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ASU Journalism School Tour and PRSA Happy Hour

By on February 12th, 2010 In Professional Development

On March 11, Phoenix PRSA will be hosting a tour of the ASU Journalism School and a happy hour event. Due to their close proximity and timing, we invite you to attend both events! ASU Journalism School Tour Information Back by popular demand, the ASU Walter Cronkite School of Journalism and Mass Communication is offering [...]

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The early buzz on Google Buzz

By on February 12th, 2010 In Social Media

Will it or won’t it? Succeed that is. If you use Gmail you now have access to Google Buzz, the latest entry into the social networking fray. But just because you have it doesn’t mean you’ll use it. My early impressions are that Google Buzz is more akin to Twitter than Facebook, although it offers [...]

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Blogging To Drive Business: Book review

By on February 12th, 2010 In Weekend Reading

Here’s a good overview for anyone in business who wants to learn more about how to use a blog to create a relevant audience and drive more business.  As the authors point out, there are three parts to blogging:   1) the specific technical instructions to set up your blog and add information to it, 2) [...]

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