Sales career tips if you’d rather CALL on PR people than BE one

By Linda VandeVrede on February 25th, 2010 In Advice, Professional Development

Time for you to leave public relations, but you don’t want to give up completely on the skills that you’ve learned? Maybe the next transition is into sales.  Instead of being a public relations professional, you can call on them.
The upside to this path is that you still get to deal with PR managers, who tend [...]

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IABC-Phoenix to Offer SEO workshop

By Len Gutman on February 25th, 2010 In Professional Development

IABC Phoenix is sponsoring a half-day workshop on search engine optimization on March 10. “Search Engine Optimization for Writers and Communicators” will be presented by Sheila Kloefkorn, president of KEO Marketing.
The event is Wednesday, March 10, 2010; 8:30 a.m. – 12:30 p.m. at the Arizona Society of CPAs and is only $50 for members/$75 [...]

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SEMPO Event Wed.

By Dan Wool on February 22nd, 2010 In Uncategorized

From SEMPO:
Maximize Search Marketing Opportunities with Bestselling Author Bill Hunt
Wednesday, February 24th, 2010
5:30-7:30pm
SkySong
1475 N. Scottsdale Road, Convergence Room #129
Scottsdale, AZ 85257
Join us at 5:30pm for networking and enjoy two free drinks!
Click Here to sign up: http://sempoaz.eventbrite.com/
Leveraging over 15 years of global search experience, Bill will review the current state of search marketing and [...]

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No PR jobs in AZ for females over 50?

By Linda VandeVrede on February 22nd, 2010 In Professional Development

If you’re a female public relations professional over 50 living in Arizona, there’s a strong chance that you’re unemployed right now, especially if you’re seeking full-time employment rather than spotty contract work.   I started to think of all the friends I’ve had coffee with the last few months, and many of them fit into this [...]

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Consumer Trends in the Next Decade: Less is More

By Charlotte Shaff on February 18th, 2010 In Professional Development

The Great Recession has fundamentally changed the way that America looks at spending. What used to be a “must have” is now a “nice to have.” Consumers used to say, “why not” – now they say, “why” spend for this?” Consumers used to say, “I want it” – now they say “I don’t need it.” [...]

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Finally some good news for local news

By Len Gutman on February 17th, 2010 In Media

The East Valley Tribune is reporting today that a deal has been struck for the sale of its Arizona outlets to Colorado-based Thirteenth Street Media. The $2.05 million deal still needs court approval, but that should be a formality.
The news here is that the deal includes all of Freedom Communications’ local assets — the Tribune, [...]

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