What do you like about PR?

By on January 27th, 2010 In Best Practices

What is your favorite part of your job? Is it the writing, the pitching, the strategy, research or analysis after a campaign? I posed this question on Twitter yesterday and got a variety of answers. I’d love to hear what you love most about your job. For me, its gotta be creating a pitch.  I [...]

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Why the State of the Union is only the second biggest story of the day

By on January 27th, 2010 In Hype!

Today is a momentous day. All of the news media is going to be there. The whole world will be tuning in. The news is so exciting we can barely stand it and we’ve been anticipating it for weeks. Today one man will be standing before us to tell us something very important. And that [...]

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PR Newswire panel talks social media, ROI

By on January 26th, 2010 In Best Practices, Social Media

Four panelists from academia, television, newspapers, and agencies provided their insights on social media and measurement at this morning’s PR Newswire breakfast, held at ASU Skysong. Michael Pranikoff from PR Newswire shared some industry stats up front.  Fifty-two% of the fastest growing co’s in the U.S. use twitter, but there is still a disconnect with the familiarity [...]

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PRSA Kicks off Spring 2010 Mentor Program

By on January 25th, 2010 In Professional Development

You’ve likely polished your list of goals for 2010, but is mentorship on it? PRSA is launching a mentor program to foster mutual knowledge-sharing among its New Pros, senior practitioners and every level in between. Think you could learn a bit more about social media from a Gen Y-er? Or how about satiating your curiosity [...]

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Things I learned at #SMAZ

By on January 25th, 2010 In Social Media

The 2nd Social Media for Business/AZ conference (on twitter at #SMAZ) took place today at Madcap Theater in Tempe.   I moderated a panel there for social media newbies, featuring four experts who answered questions from the audience – including @amandavega, @chewitt, @keomarketing, and @scottmcandrew. I learned a lot today.   Here’s a slice: You can get thru [...]

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Poll finds 89 percent of journalists use blogs for research

By on January 22nd, 2010 In Social Media

In case you are still in PR denial, our industry has changed and now there is some research to show just how dramatic that change is. A new survey published Wednesday by Cision and The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now [...]

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