Crosby/Wright adds six clients

By Dan Wool on January 29th, 2010 In Agencies

Scottsdale-based luxury brands agency Crosby/Wright added six new clients including Barneys New York, National Bank of Arizona, Pay Your Family First, Kitchell Custom Homes, Vallone Design and Regions Bistro.
The agency will create and execute local, regional and national campaigns to include public relations, advertising, social media and grassroots marketing.

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340,000 bagel fans can’t be wrong

By Len Gutman on January 29th, 2010 In Social Media

There are successful social promotions and there are successful social promotions, and this week the folks at Einstein Bros Bagels showed us that discounts are good but free is better.
Einstein Bros launched its new Facebook fan site with a free bagel and shmear coupon, and nabbed 340,000 new fans in one week. That’s impressive by [...]

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How to work with the Associated Press

By Linda VandeVrede on January 28th, 2010 In Best Practices, Pitching

The Arizona Book Publishing Association hosted four members of the AP in Phoenix tonite at its January meeting.   Pauline Arrillaga, Josh Hoffner, Bob Christie and Jim Trotter gave candid advice – so if you’re hoping to work with the AP at some point, here are some valuable insights into how they operate.
Just so you understand the scope and [...]

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Apple iPad, Retrevo show how far technology has come

By Linda VandeVrede on January 28th, 2010 In Marketing, Social Media

Whether or not you plan to buy the new Apple iPad, this week’s announcement marked a convergence of technologies that have been brewing for almost three decades.  
First – the iPad is the culmination of 27 years of ebook development.   The first electronic novel, Blind Pharaoh, was published in 1983.  
Second – artificial intelligence technologies, such as [...]

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Plenty of “non-experts” – tons of social media expertise

By Angelo Fernando on January 28th, 2010 In Professional Development, Social Media

A funny thing happened in the lobby of MADCAP Theater, Monday.
It had nothing to do with these two familiar faces. Most of the 400 + attendees at the Social Media for Business event –a..k.a SMAZ –about all things digital, indulged in one of the oldest communication tools, business cards.
I loved how, despite seeing a Twitter [...]

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Scottsdale Events and Columnists Needed

By Charlotte Shaff on January 27th, 2010 In ValleySource

Promote your Scottsdale event on TheWatchTree.com. Simply register on the site and post your event. Editors will make it go live. Events must be family-appropriate (no wet T-shirt contests) and Scottsdale-specific. They are particularly interested in building the site calendar with cultural, fund-raising and family events.
The Watch Tree is also looking for great community columnists [...]

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