Do they ask you too?

By Charlotte Shaff on November 30th, 2009 In Advice

I can’t be the only one. Are you getting requests for coffee meetings or emails from a personal email address of someone in the media asking about work in PR? As traditional media continues to downsize, some journalists are considering the “dark side”. Sometimes it is out of desperation when they hear their last day [...]

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The trouble with Tiger

By Len Gutman on November 30th, 2009 In Hype!

Tiger Woods’ latest drive may go down in history as his worst ever and the only one holding a golf club was his wife Elin. The world’s most famous golfer is now the world’s most famous recluse and he only has himself to blame.
There was good advice across the board for Tiger on the Business [...]

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Don’t leave it to others to tell your story

By Abbie Fink on November 30th, 2009 In Advice

The Tiger Woods story didn’t have to be a headline story the entire weekend. In the absence of a statement from the subject of the story, a good reporter is going to find information elsewhere.  The reason why he was leaving his house at 2:30 in the morning may be a private matter, but Tiger [...]

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I’m in the market (finally) for an e-reader – got suggestions?

By Linda VandeVrede on November 29th, 2009 In Hype!

I was waiting to buy an e-reader until the technology settled down, but now that I’m flying back and forth to the east coast so often, I’m scaling back mycarryon luggage each time.  I hope to get it down to just an ebook reader, my reading glasses, my laptop, and a couple of tootsie pops.    [...]

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Getting new biz

By Charlotte Shaff on November 25th, 2009 In Marketing

How will you get new clients and business in 2010?
As an “Indie”, I have found the best new clients through referrals of current clients. New prospects looking for PR who have already seen and heard about my work seem to get what I can offer. When approached by someone random who I don’t know, I [...]

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Holiday Happening at the Valley Ho

By Charlotte Shaff on November 25th, 2009 In Professional Development

Phoenix PRSA is headed to the Hotel Valley Ho again for the annual holiday mixer! Join us poolside as we celebrate our membership and another year of furthering the profession. Complimentary fare such as chicken and beef sliders, antipasti, cheese fondue, seafood shooters and veggie delights will be served! Fun giveaways, raffles and more [...]

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