Guest Blogger: Abbie Fink

By on August 31st, 2009 In Valley PR Blog

In case it wasn’t obvious by her posts, our own Charlotte Shaff is going to have her first bambino any week now (Sept. 19 if the docs are right). I’m not sure, but I think she’s going to be a little too busy over the next few months to spend much time blogging about PR. [...]

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Is this the end of Freedom?

By on August 31st, 2009 In Media

The Wall Street Journal is reporting that Freedom Communications, owner of The Orange County Register and our own East Valley Tribune among other newspapers, will declare bankruptcy this week. Could this be the end for The Trib? Personally I could do without The Trib, but I would really miss the Ahwatukee Foothills News! I suppose [...]

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Are you a PR stereotype?

By on August 28th, 2009 In Uncategorized

Do you find when people discover that you’re in public relations, they make automatic, stereotypical assumptions about you?   Here are some of the comments and questions I’ve heard: Oh, you must love to plan parties! Can you help me promote my restaurant/hair salon/husband’s business? You remember me, don’t you?  We met 6 months ago.  You’re in [...]

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Are we writing the obit for long-form content?

By on August 27th, 2009 In Social Media

I’ll keep this short :–) I’ve been experimenting with both long and short posts, long podcasts and short versions etc. So I raised this question yesterday with an editor-friend: Was long form journalism and publishing really dying, or, were we unwittinglydriving a stake into the heart of something we ought to preserve.  (Yes, there’s a very [...]

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Find out how to use LinkedIn to find jobs, freelance work

By on August 26th, 2009 In Social Media

Pat Elliott will be presenting Thursday nite, August 27th at “After Deadline,” the Society for Professional Journalists’ informal monthly discussion: Where:  Duck & Decanter, 1651 E. Camelback Road, Phoenix (602) 274-5429 When:  5:30 – 8:00 p.m., Aug. 27, 2009 RSVP:  not required, but appreciated.   You can bring a friend.  And you don’t have to be [...]

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Allegra Marketing and Print helps Girl Scouts get social

By on August 26th, 2009 In Agencies, Social Media

You asked for examples of how social media is being used, and here’s one that incorporates both traditional and new media approaches.  Thanks to Greg Taylor for the tip. When you think of the Girl Scouts, you don’t automatically think of social media. But some of the techniques used by Allegra Marketing & Print helped [...]

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