The lessons behind a tweet

By on July 29th, 2009 In Social Media

According to Mashable, a woman being sued for a tweet she made about her apartment building was the most re-tweeted story yesterday and caused a lot of discussion and news stories. Of course, it makes you think twice about what you tweet or post online, but the real lesson here was what the company suing [...]

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August AZIMA meeting to feature Facebook execs

By on July 28th, 2009 In Professional Development

The Arizona Interactive Marketing Association (AZIMA) has landed guest speakers from Facebook for its Aug. 11 meeting. The event is open to the public and marketing professionals interested in learning more about social media, the organization and membership opportunities are highly encouraged to attend. Founded earlier this year, AZIMA is a nonprofit, nonpartisan membership organization [...]

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Should you care about keyword ranking?

By on July 28th, 2009 In Advice

I recently came across AuthorityLabs, when I happened to meet Chase Granberry, its founder. AuthorityLabs is competing in a very crowded SEO space — in a business category known as ‘rank monitoring.’ “What’s that?” I asked, since I had heard a lot about analytics and keyword monitoring in a previous job. It’s all about knowing [...]

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Tonight I’m gonna party like a Nittany Lion

By on July 27th, 2009 In Hype!

Congratulations to Penn State University, which placed first in this year’s annual survey of the top “party” schools in America. Is this a welcome ranking for the school’s administration or a dubious honor and PR nightmare? Be careful how you answer! “These rankings are not more than popularity contests,” said university spokeswoman Annemarie Mountz. She [...]

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The 8 mistakes of facilitating

By on July 27th, 2009 In Best Practices

As a public relations professional, you may be called upon some day to conduct a PR audit for a client, or hire an outside facilitator for your team.  Facilitating a group is a tricky art.   Kind of like herding cats, sometimes.  I participated in a board of directors facilitation recently, and our group leader, Beth [...]

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Last evening’s panel: making a living from online publishing

By on July 24th, 2009 In Best Practices, Uncategorized

From the packed seats at yesterday’s discussion on “Publishing and Getting Paid in the Digital Age” at Changing Hands Bookstore, there are a many who want to crack this nut. Rene Gutel did a great job keeping everyone on topic, since there were so many sidebars that were equally interesting –from the merits of different [...]

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