Join #journchat live in Phoenix

By Charlotte Shaff on July 31st, 2009 In Professional Development, Social Media, Uncategorized

If you are in PR and on Twitter, you may have heard of or participated in “#journchat”. Its a great way to discuss and learn from others in PR and the media across the country.
Sarah Evans (@prsarahevans), founder of #journchat has planned the first-ever #journchat live, where cities around the U.S. will be hosting live [...]

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The value of a really good horror movie

By Linda VandeVrede on July 31st, 2009 In Advice

This weekend, treat yourself and go rent or see a horror movie.  
Now hear me out.   Do you know why this genre is such a good release for public relations professionals?
Think about your day-to-day activities in public relations. You’re probably stressed, not getting enough sleep, and dealing with slow-moving, irrational people who are always trying to beat down the [...]

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New technology magazine set to launch

By Len Gutman on July 30th, 2009 In Media

There’s good news for folks worried about the shrinking media market in Arizona — there’s a new magazine on the block. MyTekLife will publish its inaugural issue next month and continue quarterly until early 2010 when it hopes to move to monthly. The magazine’s Web site is already up and running.
The magazine and Web site [...]

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Kudos for Amendola

By Len Gutman on July 29th, 2009 In Agencies

Amendola Communications has been named one of the information technology (IT) industry’s five “Best-of-the-Best” small PR agencies by PRSourceCode for the third consecutive year. Additionally, Jodi Amendola, the agency’s CEO and Angela Jenkins, senior healthcare account director, were voted “Top PR Pros” by the editorial community.
PRSourceCode, a content service provider serving the IT journalism, conference, [...]

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Twitter traffic machine makes me sick

By Angelo Fernando on July 29th, 2009 In Uncategorized

It makes me want to shut up about micro-blogging.
For $27 bucks this guy is selling you five CD’s that will help you make money on Twitter by building 16,000 followers in 90 days. It’s called the Twitter Traffic Machine.
The pitch video is really sleazy. And what’s with the sign up page? Those red arrows give [...]

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Is there a logical sequence of social media?

By Linda VandeVrede on July 29th, 2009 In Social Media

In some of the textbooks I studied for my ill-fated experience with the APR, there seemed to be a sense that in traditional PR at least, there is a logical sequence to how you strategically and tactically roll out a campaign.
Is there a similar sequence in social media?  Local company www.foodieslikeus.com actually started with a [...]

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