How to interview practically anyone

By Linda VandeVrede on June 25th, 2009 In Best Practices

I was voted “Quietest” in high school.
So you can imagine the 1,000 deaths I died when I first had to write case studies after grad school.  I was working for a mainframe company, Data General (now owned by EMC Corporation) , and sent out to various locations around the U.S. to interview engineers.   These are [...]

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Early Bird deadline for Copper Anvils

By Charlotte Shaff on June 24th, 2009 In Professional Development

Save a few bucks this week if you are submitting to Phoenix PRSA Copper Anvils.
The early bird deadline for Copper Anvils submissions is this Friday, June 26th by noon. It’s a savings of $15-25 per entry, depending on membership status.
The 2009 Phoenix PRSA Copper Anvil Awards Call for Entries is open to all public relations [...]

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How to pick a name

By Linda VandeVrede on June 24th, 2009 In Advice

Are you in the market for naming your new agency or service?  It’s one of the most difficult tasks because it means putting a stake in the ground and committing to it.
The Russell Mark Group develops names, naming systems, taglines and other language for the business world.  Susan Russell founded the company in 1996, and [...]

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Job Openings at Amendola Communications

By Linda VandeVrede on June 23rd, 2009 In Jobs

Amendola Communications in Scottsdale is looking for media relations specialists, senior account executives, and senior writers.  
“My top priority is finding a seasoned writer who can draft bylined articles, case studies and press releases,” says CEO Jodi Amendola. 
Criteria:
- minimum of 5 years of agency or related corporate experience
- must understand the healthcare/healthcare IT industry
- national B2B [...]

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Guest Bloggers: The Olson Twins

By Len Gutman on June 22nd, 2009 In Valley PR Blog

OK, they’re not really the Olsen twins, but they are the brains behind Olson Communications! This week Valley PR Blog is thrilled to have Michelle Olson and Dana Arnold fill in as guest bloggers while I’m on vacation.
Michelle and Dana are two of the brighest minds in PR and are well known in the Valley [...]

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Why PR pros often drive legal departments nuts

By Linda VandeVrede on June 22nd, 2009 In Advice

Lawyers are to marketing momentum what brakes are to a car.   You’re zipping along with a campaign and THUD!  You hit the brick wall of the legal department.
There’s often tension between public relations and the law, and who better to crystallize it than someone like David McCann, Communications Manager at Snell & Wilmer L.L.P, a full service [...]

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