Lookin’ at the man in the mirror

By Len Gutman on June 30th, 2009 In Hype!

Oh yes, I’m back from vacation and what a week it was — for celebrity deaths that is! My son is still reeling from the loss of his favorite pitchman, Billy Mays. And we lost Farrah, and Ed McMahon, and that lady who played My Little Margie, and impersonator Fred Travalena. Dang, when I go [...]

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Book marketing tips from 3 local authors

By Linda VandeVrede on June 30th, 2009 In Marketing

More than 55 people attended last night’s Arizona Book Publishing Association presentation featuring 3 authors:
Lynda Exley – “The Student From Zombie Island” (promoting her son’s book)
Robin Reynolds – “Life to the Max:  Maxims for a Great Life by a Dog Named Max”
Claire Perkins – “The Deep Water Leaf Society” 
Here are the highlights of some of [...]

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Changing face of TV

By Charlotte Shaff on June 29th, 2009 In Advice

I used to really miss working in television. But as I see how much it is changing, I am thankful to be out and doing something else I have a bit more control over. Since a lot of my friends are still in the industry, I hear a lot of what is happening in the [...]

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A quick overview of Microsoft Bing

By Linda VandeVrede on June 29th, 2009 In Social Media

A little over 10 years ago, Google was incorporated and launched the search engine technology we’re all familiar with.
Now Microsoft has launched Bing.  I asked their PR agency, Waggener Edstrom, to help me out with some questions I had.   I’ve seen the Bing ads about search overload, but wasn’t quite sure what made it different [...]

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ABPA panel to discuss book marketing tips June 29th

By Linda VandeVrede on June 26th, 2009 In Marketing

The Arizona Book Publishing Association will feature a panel of book marketing experts Monday night, June 29.
Lynda Exley, Claire Perkins, and Robin Reynolds will share their best marketing tips, including insights into what has worked for them and what has proved just a waste of time. 
Where:  Marie Callender’s restaurant, 4573 E. Cactus Rd (across from PV Mall), [...]

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Racing against to clock to update news

By Angelo Fernando on June 25th, 2009 In Social Media

As you may have heard –at least from the volume of tweets — Michael Jackson has apparently died. But even before I the BBC or CNN confirmed (BBC carried another ironic story), I checked his Wikipedia entry and there was no update. However, in the discussion pages, an editor had posted the news, and you [...]

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