Do corporate blogs suck?

By on December 19th, 2008 In Social Media

I found Josh Bernoff‘s post about recent Forrester Research findings very interesting. I am sure readers of this blog are closely involved with or are advising someone about a corporate blog, so head over to Bernoff’s post first before answering this. I trust blogs more than, say, press releases, but am very interested in this [...]

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Spam, spam and more spam

By on December 18th, 2008 In Pitching

Have you ever tried to pitch bloggers? Uh, you might want to read this first. TechCrunch not only went off on embargoes today, they went off on Lois Whitman. Who is Lois Whitman? I’d guess a soon-to-be former PR person! I don’t feel sorry for Lois. She had it coming. It’s hard enough for PR folks [...]

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TechCrunch issues fatwa on PR

By on December 18th, 2008 In Hype!

You better watch out, you better not cry, you better reign in your PR spammers I’m telling you why…

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Get career advice from someone who knows

By on December 16th, 2008 In Jobs

People are always asking me if I know of any recruiters that specialize in communications jobs and as it turns out I do know a few. When I was at Delta Air Lines we had a relationship with Tony Reynes of Tesar-Reynes, the largest integrated marketing and communications management search firm in the United States. [...]

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The touchy issue of blogging, money and credibility

By on December 15th, 2008 In Social Media

There’s a storm in a tea cup over Chris Brogan’s post about K-mart, worth following. For several reasons: The blurring role of news media and advertising The standards that bloggers are supposed to uphold Transparency, credibility and the whole nine yards You could follow a thread at Barbara Gibson‘s blog, or my observations here.

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Charlie Brown, agency guy

By on December 12th, 2008 In Hype!

Here’s something to cheer you up. Especially if you work at an ad agency! Charlie Brown Ad Agency.

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