‘Blown’ opportunity?

By on November 30th, 2008 In Best Practices, Marketing

Sometimes it’s the client’s clients that determine a good campaign. For example, if your client was the shipping company for the Chihuly glass exhibits at the DBG, wouldn’t you be promoting the crap out of yourself? If they could get this delicate artwork safely from one place to the other what could be promoted about [...]

Read More→

New weekend producer at GMAZ

By on November 28th, 2008 In Media

Michiko Howlett, the weekend producer at KTVK’s “Good Morning Arizona Weekend” will be moving on after December 7th. Matt Johnson (602-207-3406)  will take over producing duties and Jennifer Ward  (602-207-3484) will continue her role as co-producer/assistant producer. 

Read More→

Offering Thanks

By on November 25th, 2008 In Advice

As we get ready for Turkey and Black Friday, I’d like to share some PR gratitude with the readers of Valley PR Blog. I’ve been in PR for less than 4 years, but have grown so much and want to show my thanks from some integral moments during my career. Thanks to a couple bad [...]

Read More→

Motrin’s social media medicine

By on November 24th, 2008 In Social Media

You may have heard of this last week. Motrin’s baby-as-fashion accessory ad that created a lot of comment among moms in the blogosphere. (Background: See Josh Bernoff’s post) The tweets, surveys, articles, and posts have not quite subsided. AdAge, just came out with a story on the social media angle. Speed-of-reaction question. Considering how it’s [...]

Read More→

9 ways to avoid a pitch slap

By on November 24th, 2008 In Pitching

Pitching journalists is an art form. But, I’ll let you in on a secret – it’s “paint by numbers” if you provide exactly two things: consideration and customization. Think about real life for a minute. One simple, always impressive thing to me is when someone I don’t know well remembers my name and something about [...]

Read More→

Maybe they were hybrid jets

By on November 21st, 2008 In Advice

When the CEO’s of the big three American auto makers landed on Capitol Hill this week with their hats in their hands looking for a handout from the American people, it wasn’t lost on most observers that they flew to Washington in private jets. Rep. Gary Ackerman, D-New York, called it a delicious irony. Not me — [...]

Read More→

« Previous Entries