Valley PR Blog

It’s somebody’s birthday

By Len Gutman on August 28th, 2008 In Hype!

Happy Birthday to Valley PR Blog’s very own Dan Wool. It’s really cool that he can finally drink without using a fake ID.

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PR is not a black and white world

By Charlotte Shaff on August 27th, 2008 In Best Practices

One of my all time favorite songs is “The Beauty of Gray” from the band, Live. I can’t get the words out of my head as I type out this blog post about measuring the value of PR. Because evaluating what you do in PR is not really black and white.

It’s not a black and white world, to [...]

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Pitch Me: Michelle Glicksman

By Charlotte Shaff on August 26th, 2008 In People, Pitching

Name: Michelle Glicksman
Title: Editor-in-Chief
Outlet: So Scottsdale!
Phone: 480-353-6729
Email
1. What are your main daily duties? I develop all story ideas and concepts for the magazine; oversee writers, interns and photographers; plan photo shoots and book talent; write content; edit the magazine; handle sponsorships and marketing; and keep the magazine budgets.
2. What kinds of stories are you [...]

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Bruce Jacobs hits the wrong spot

By Angelo Fernando on August 26th, 2008 In Hype!

The KFYI-AM talk show host knows exactly what he’s doing when he cruises down controversy boulevard. Like pulling up at a gas station and lighting a match just to see what happens, some radio talk shows have found it to be a very successful model. Roil up the audience, keep them from turning the [...]

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Shocker! Hillary doesn’t approve attack ad

By Angelo Fernando on August 25th, 2008 In Hype!

Negative ads backfire for Hillary Clinton.

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Kenzer named online marketing manager at Scottsdale CVB

By Len Gutman on August 25th, 2008 In People

The Scottsdale Convention & Visitors Bureau has hired Josh Kenzer as the online marketing manager to strengthen Scottsdale’s presence online. In this position, Kenzer oversees the bureau’s online marketing campaign, search engine optimization, social media incorporation and Web site development and content.
Kenzer comes to the Scottsdale bureau from Twelve Horses, where he served as online [...]

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