Will it blend?

By Len Gutman on July 30th, 2008 In Marketing

My 10-year-old was all excited this evening about a Web site he discovered called Willitblend?  On the site, a “scientist” pitchman puts different items in a blender to see if it will blend. To a 10-year-old, watching everyday items being destroyed is hilarious.
When he showed me the site I realized it’s not only funny, but it’s a [...]

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Life of Charlotte an open book

By Len Gutman on July 30th, 2008 In Hype!

Over the years I’ve marveled at how often our own super blogger Charlotte Risch seems to get herself in the newspaper and on TV. At first I thought maybe she was just a media whore (just kidding Char!). But after a while I just began to realize that the media loves Charlotte because she’s open [...]

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Waste Management Woman

By Charlotte Shaff on July 29th, 2008 In Writing

I was going through my Facebook friends and saw that a local writer, Christia Gibbons has a new blog!
I fear that while the Internet has opened up the world, the massive amount of unscrutinized information in poorly written form is dumbing us down. I’m a lifelong journalist from reporter to city editor, from freelancer [...]

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Pitch Me: Susan Lanier-Graham

By Charlotte Shaff on July 28th, 2008 In ValleySource

Name:    Susan Lanier-Graham
Title:     Editorial Director / Freelance Luxury Travel Journalist
Outlet:   Editorial Director for Stone Reviews Arizona / Freelance for Regional and National Publications
Phone:     480-236-2770
Email   
 
1. What do you do? Stone Reviews Arizona is exactly that – we review 12 restaurants, 1 spa, 1 hotel and 1 entertainment venue for each bimonthly issue. We are seeking [...]

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To AP or not to AP

By Charlotte Shaff on July 28th, 2008 In Writing

When I started out in PR, I had no clue what AP Style was or meant. I went to school for Broadcasting and Cinematic Arts and the majority of my classes were in production, ad copywriting and critique at Central Michigan University. I never took a Journalism class because I was planning on being a TV [...]

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Perkel to lead Riester’s interactive division

By Len Gutman on July 27th, 2008 In Agencies

Riester has added Alan Perkel as the head of the agency’s interactive group. Perkel has directed complex interactive projects for Honeywell, TWA Airlines, Motorola, Dial Corporation, Coca-Cola and Lucent Technologies. Additionally, he managed projects as creative director for a wide variety of other global 1000 companies in retail, health care, travel and manufacturing.
Perkel joins Riester [...]

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