Knoodle adds four

By Len Gutman on June 27th, 2008 In Agencies

knoodle has recently added four new communications professionals to its staff:
Terence J. Murnin was hired as Public Relations Director. Terence is a marketing, communications, and public relations professional who has produced a variety of award-winning campaigns for advertising agencies in Boston and Phoenix. He was most recently the public relations manager and senior writer for [...]

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MA rocks the vote with viral video

By Dan Wool on June 26th, 2008 In Agencies

With Self-Aggrandizing Valley Company Awards Season(TM) upon us, Moses Anshell is up to its annual hijinks.
Check out this viral video the firm created as it attempts to lobby votes for Ranking Arizona.

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OMA adds national clients

By Dan Wool on June 26th, 2008 In Agencies

Off Madison Ave has added several national-scope clients. Related Midwest, Allied Waste, National Academy of Sports Medicine, Cruise America, Re-Bath, Massage Envy and Take Charge America have joined the Tempe-based firm’s roster for PR, marketing and interactive work.

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India the new ‘OC’?

By Len Gutman on June 25th, 2008 In Media

I have nothing against India. In fact, I think there are many products and services that should be outsourced to India. Editing American newspapers, however, is probably not one of them. Nevertheless, that’s exactly what the Orange County Register is going to do.
Maybe this concerns me because I have a degree in editing and know it [...]

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CD Baby and the power of voice

By Dan Wool on June 25th, 2008 In Marketing, Writing

When writing copy, who says you have to follow the rules? Sometimes you can create a brand personality all your own with strong writing and in the process, generate huge word-of-mouth.
It all starts with nailing your brand’s voice. Below is an order confirmation from CD Baby, an online independent music retailer. In a [...]

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Park & Co adds La Rosa

By Dan Wool on June 25th, 2008 In Agencies

Ryan La Rosa has joined Park & Co. as a Public Relations and Convergent Media Specialist.
Along with traditional PR, La Rosa will help develop word-of-mouth, social marketing, buzz marketing and other “non-traditional” consumer campaigns.
He was previously at Moses Anshell.

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