4th Annual Publicity Summit

By Charlotte Shaff on June 30th, 2008 In Professional Development

Do you want your company and clients to be featured in the Valley’s best magazines, newspapers and TV programs? PRSA Phoenix will host its 4th Annual Publicity Summit on August 2, from 8:30 a.m. to 2 p.m. at the ASU Downtown Campus.

Back by popular demand, you can personally meet the top journalists and producers face-to-face, [...]

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ANGLES PR lands sexy client; adds veep

By Len Gutman on June 30th, 2008 In Agencies

ANGLES PR has added a new client — a private label clothing line of maternity lingerie essentials called Amon Maternity. The new company says it “provides the dignity, grace and power a woman deserves in her foundation pieces.” ANGLES will be launching the company’s online sales and working to develop the brand.
The Tempe-based firm has [...]

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The power of instant e-mail marketing

By Len Gutman on June 30th, 2008 In Marketing

On Sunday morning I watched the Euro 2008 championship match between Germany and Spain, which to my recollection ended with a Spanish victory at about 1:30 p.m. Literally moments later I received an e-mail from FoxSoccerShop.com with an offer to buy my official Spain Euro 2008 Championship t-shirt.

I have to admit I was impressed. I’ve [...]

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The scoop on social media

By Angelo Fernando on June 30th, 2008 In Social Media

I have never heard anyone explain social media in such a slick way, minus the tech-speak.

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Pitching your story to KRAP TV

By Angelo Fernando on June 27th, 2008 In Pitching

What exactly happens to the story you’ve pitched to a TV station before it gets to be news? I found out.

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Funny for your Friday

By Charlotte Shaff on June 27th, 2008 In Hype!

Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in southwest England.
I saw this in the Marketing Prof’s email this morning and had to share! Four minutes long, but worth it. Relax, sit back and I guarantee a chuckle or two. I especially identified with the reference to making sure [...]

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