Pitch Me: Rene Gutel, KJZZ-FM

By Charlotte Shaff on April 30th, 2008 In ValleySource

I am really psyched to offer up this Pitch Me. I’ve been playing around with Twitter and did a search for producers and reporters to follow. Maybe they use Twitter to find stories or help?! Well, I came upon Rene Gutel and reached out to her for our blog. Come to find out, she reads [...]

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Light up to good health?

By Len Gutman on April 30th, 2008 In Hype!

I can’t let this go without comment (full disclosure: I did some PR for Morton’s The Steakhouse while freelancing for Barclay Communications last year).
Morton’s The Steakhouse is “celebrating” the one year anniversary of Arizona’s smoke-free initiative today by hosting a “puff on the patio” event at its Esplanade location. Because nothing goes better with a [...]

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Meet Mike of Media Watch AZ

By Charlotte Shaff on April 30th, 2008 In People

Press clippings and video/digital copies are very important to a PR plan. They help verify the hard work we do and clients love to see them and use them to enhance their marketing and website. I thought it would be interesting to learn a little more about the business and met up with Mike Shaldjian, National Sales Manager for Media [...]

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Isn’t fun workplace an oxymoron?

By Len Gutman on April 29th, 2008 In ValleySource

Valley freelancer Patricia Bathurst is working on a story for the Republic career section about companies that actively promote “fun” at work (and why it’s good for productivity).
A recent book called The Levity Effect discusses how fun in the office increases the bottom line.. And gives you happier employees, besides. More than that…a study of [...]

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Should Miley Cyrus fire her PR team?

By Dan Wool on April 29th, 2008 In Hype!

Don’t worry, Miley Cyrus, I get it. The ‘artistic’ shot didn’t seem that bad, so you let it go. You were covered up, so what’s the harm?
Heck, it might even be a boost to your image. Take it in a different direction. You’d have teenage boys (and by the way, dirty old men) froth [...]

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Chuck Powell’s classy goodbye from Edge 103.9

By Dan Wool on April 28th, 2008 In Media

Sorry Chuck, this is “me making a fuss over you” — you deserve it. I guess you could say that you had me at “My nuts…and I can reach them…with my mouth…how cool is that?”
We’re the same age and we moved to Phoenix around the same time. I moved here from a major market and [...]

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