12 News shares Feb. sweeps info

By Charlotte Shaff on February 29th, 2008 In Media

Do the other stations send out news releases with info on their sweeps ratings? I’ve put in requests, but so far, I only get them from Ch 12. Anyway…here is some info from their Feb 2008 Nielsen Ratings Release. I am curious to know how the other stations did…if you happen to have info, please [...]

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NAWBO lunch about working with the media

By Charlotte Shaff on February 28th, 2008 In Professional Development

I am a member of the Phoenix NAWBO and just signed up to attend the March 12th lunch which will focus on the topic of “Working with the Media”.  I had tried to see if I could get on the panel a while ago, but was told they already had their people. The speakers will include Lisa Kaiser Hickey, NAWBO National [...]

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PRSA Phoenix presentation highlights

By Dan Wool on February 27th, 2008 In Professional Development

Thanks again to PRSA Phoenix for inviting me speak at their monthly luncheon.
As those of you who attended saw, I don’t speak to PowerPoint bullets so to post the presentation would be very confusing. However, below are some highlights I covered and links to sites I mentioned as I spoke:
Social media definition
The Social Media Myth – The [...]

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Marketing Sherpa Says OMA Campaign Worthy of Gold

By Len Gutman on February 27th, 2008 In Agencies

Off Madison Ave  has received a global 2007 MarketingSherpa Gold Award for ”Best Test You Learned From” for a successful e-mail campaign it executed for Kolbe Corporation’s career assessment tools. The award, presented at MarketingSherpa’s third annual E-Mail Summit in Miami, was one of just nine for the business-to-consumer categories presented worldwide by the premier [...]

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Are your pitches met with radio silence?

By Linda VandeVrede on February 27th, 2008 In Best Practices

I’ve been gathering input from my editor friends about why they ignore some of the PR pitches they receive. Has this happened to you: you study a publication, craft a pithy pitch, send it off, only to hear…..nothing? Nada. Zip. Zero.
I checked in with Walt Boyes, the [...]

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Brave New, Annoying Social Media (Or Why Aren’t You Blogging Yet?)

By Len Gutman on February 26th, 2008 In Social Media

A recent IABC survey indicates that many members read blogs, but less than half of us actually participate in them. We have good reasons to be “lurkers” and skeptics. But often it’s the technology hurdle that holds us back. “Trackbacks?” What’s that? Should your CEO blog? Are your press releases blog-ready? And what the heck [...]

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