4 Useful PR & Marketing eBooks

By on January 28th, 2008 In Marketing

Sick, unable to sleep and plastered to my bed all weekend, I unintentionally did a lot of reading. After finishing one of the best books I’ve ever read, I decided to tackle my unsightly backlog of saved posts in Bloglines. Among them I discovered four useful eBooks published in the last month or so: The [...]

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AABJ seeking entries for Awards program

By on January 28th, 2008 In Professional Development

The Arizona Association of Black Journalists is seeking new entries for the second annual Arizona Media Diversity Awards program. The program aims to recognize Arizona journalists and media members committed to sharing diverse stories reflective of Arizona’s minority communities. Winners of the inaugural award in 2007 include Jacque Tobias, a freelance writer, for or her [...]

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Truth in Ad Sales

By on January 26th, 2008 In Marketing

Saw this video via Web Ink Now … classic!

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GoDaddy’s Super Bowl ad play – shrewd or stale?

By on January 26th, 2008 In Hype!

If the same”controversial” story comes back every single year, does it constitute news? GoDaddy’s much anticipated (um, predictable) story of having several Super Bowl ads rejected strikes me as a way of proving (a) how desperate the media has to be to bite a story like this, or (b) how shrewdly they positioned this, knowing [...]

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Republic Gets Lovely; Buries Lead

By on January 25th, 2008 In Media

The Arizona Republic announced today on AZCentral that it has named Randy Lovely as its new Vice President of News and Editor. Was I asleep when Ward Bushee announced his departure? Or was this news announced today as well? Reading the story on the Web site it does seem the Bushee news was also part [...]

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Biz Journal takes interactive approach at PRSA breakfast

By on January 25th, 2008 In Professional Development

I got up a tad earlier than usual to fight traffic and attend the PRSA “Meet the Media Breakfast” with the Phoenix Business Journal this morning. I am so glad I did because this was one of the more interactive and informative events I have attended.  First of all, it is Friday, so the Biz [...]

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