Weekend Reading (Returns!): Link Blog for 12-21-07

By on December 21st, 2007 In Weekend Reading

“Weekend Reading” is back, baby!  Each week (except for the last 12 or so) Valley PR Blog highlights poignant posts and pregnant pauses from the week in PR, Marketing, Social Media and Current Events. This week:  Throwing out the social media rulebook (and response) – Media Bullseye challenges the new rules in probably the most blogged-about article this week. [...]

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10 things we obsessed about in 2007

By on December 21st, 2007 In Hype!, Social Media

Oh, what a year it was. We obsessed about these stories in PR, marketing and social media. 1. Facebook made us rethink what social networking could do for one-to-one communications. 2. Network neutrality became a debate that not just the geeks and telcos were interested in. 3. Short codes gained popularity as the new URLs, [...]

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Mass market manifesto

By on December 20th, 2007 In Hype!

To follow up on Dan’s post on viral marketing, I spotted this T-shirt on someone shopping at Costco two days ago. Nice touch. Being upset about Wal-mart, and heading to the mass marketer across the street… Always ironic, always…

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Viral Marketing

By on December 20th, 2007 In Hype!

I was at the Arizona Center Starbucks this morning and the manager mentioned a classic(!) t-shirt he saw on a T-Gen employee/scientist: “I don’t have herpes but I’m working on it”

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Anniversary of the word “Weblog”

By on December 20th, 2007 In Social Media

What an interesting week! Ten years ago, the word “weblog” came into being. BBC reports that it was coined on December 19th, 1997.It took another two years for it to be abbreviated into what we now refer to as a “blog.” The blogosphere has become the world’s leading power strip, into which communities of collaborative, [...]

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Twitter: Seinfeld-ization of America vs. Solid PR Tactic

By on December 20th, 2007 In Social Media

Naked PR’s Jenn Mattern had a great post yesterday that pretty much sums up my attitude about Twitter. I’ve struggled with Twitter. I want to like it. Some of my best friends (and “friends”) are Twitter-ers. So, a couple weeks ago I tried it again and … well … you know that scene in “Ferris [...]

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