Do 12’s ratings prove our gnat-like attention spans?

By Dan Wool on November 30th, 2007 In Media

(Or do we just like watching “The Office”?)
Charlotte posted a press release from 12 News about their recent sweeps “dominance.” Congrats to them, they deserve it. They have a hardworking news team and the HDTV investment is clearly paying dividends. I think something else is paying dividends too.
12’s ratings win validates a certain [...]

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Sweeps info for Ch 12

By Charlotte Shaff on November 30th, 2007 In Media

12 News Press Release:
12 News is AZ’s #1 Choice for Evening News #1 at 5 pm, #1 at 6 pm, #1 at 10 pm – again
PHOENIX – 12 News at 10 pmextended its dominance as the local news leader, according to Nielsen Media Research household (HH) ratings surveys. The market’s signature newscast finished on top [...]

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Friday Survey!

By Angelo Fernando on November 30th, 2007 In Marketing

We all love email. We all hate email.
You may have noticed how the last few weeks were all about spam, not from the usual sources, however. It’s been variously called “co-worker spam,” “workplace spam,” and “PR spam.” Even “Facebook spam!”
While porn spam is on the decline (yeah!) workplace spam is burying us (you’ll find this [...]

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Ubiquity PR: from cubicle to consultant

By Linda VandeVrede on November 29th, 2007 In Agencies

Tech PR is alive and well in Arizona.  Aly Saxe, an Arizona native and graduate of the University of Arizona, formed her own biz, Ubiquity Public Relations, just three months ago.  
She started out as a writer and producer for a variety of broadcast news stations in Tucson and Phoenix, and then “saw the light” and [...]

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Lisa Fletcher moves on to ABC News

By Charlotte Shaff on November 29th, 2007 In Media

Another great journalist leaves Phoenix for bigger pastures…
If you don’t know who Lisa Fletcher is, you have been living under a rock. While she anchored the weekend newscasts, her bigger role was as an Investigative reporter for ABC 15. She came on when the station started to build their brand around ind-depth, investigative reports when the [...]

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Facebook faces the music

By Angelo Fernando on November 29th, 2007 In Hype!, Social Media

Since there’s so much being debated about the backlash against Facebook’s moves into privacy and contextual advertising, here’s some comic relief about those hard-to-avoid practices such as stalking, “poking,” and “friending.”
Set in harmony.

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