6 easy tips to avoid bad PR pitching

By Dan Wool on October 31st, 2007 In Advice

Has bad PR pitching really become the norm?
To their deserved credit, the McRae Agency was singled out by Arizona Republic Business reporter Cathryn Creno at the PRSA breakfast event this morning for their excellent approach to her. I paraphrase, but Creno cited the McRae team’s respect for her space and their overall handle on [...]

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Pushy, persistent or too polite?

By Charlotte Shaff on October 31st, 2007 In Pitching

At what point do you cross the line between being persistent with a reporter or editor and just plain old pushy about a pitch? 
If I didn’t think my idea wasn’t good, I wouldn’t pitch it, but I don’t want to shove it down a reporter’s throat either.  I have heard horror stories about some publicists [...]

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Rattlers Ploy Brilliant or Desperate?

By Len Gutman on October 31st, 2007 In Hype!

In an unprecedented sports marketing move, the Arizona Rattlers have offered its fans a money back guarantee for the 2008 season. If the team does not make the playoffs, it will give season-ticket holders their money back.
“We are putting millions of dollars on the line,” said Rattlers managing partner Brett Bouchy. “However, we have full confidence in [...]

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Flight attendant-speak

By Angelo Fernando on October 30th, 2007 In Social Media

No matter what we say about Southwest Airlines, you have to hand it to their flight attendants for not indulging in corporate-speak. If only employees in other organizations could talk to their “stakeholders” in the same, candid way.
Carole Adams shares this exchange (and many others) in Nuts About Southwest:
Passenger: Do I have to sit in [...]

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Are You on the PR Banned List?

By Dan Wool on October 30th, 2007 In Media, Social Media

Good for Chris Anderson! The “Long Tail” author/blogger and Wired Editor in Chief is banning lazy PR people from his Inbox, even going so far as to publish a list of email addresses of offending flacks. 
Anderson says:
I only want two kinds of email: those from people I know, and those from people who have taken the time [...]

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How to host a ‘real’ fake press conference

By Len Gutman on October 29th, 2007 In Hype!

Many have played the blame game in the past week over the fake FEMA press conference, but regardless of the inanity of the phony media event it has managed to put a spotlight on the practice of media relations — good or bad.
I think we can all agree this was a stupid idea, but as [...]

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