PRSA Keynote Black Mark on Profession

By on September 25th, 2007 In Hype!, Professional Development

I’m going to get political for a moment, so if you can’t take it don’t read on (or if you do read on and disagree, by all means comment). PRSA has just announced that Karen Hughes will be a keynote speaker at the 2007 International Conference in Philadelphia next month. Hughes, in case you don’t [...]

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PodCamp AZ Set for Nov. 3

By on September 25th, 2007 In Social Media

Have you heard that un is the new in? Thought some of you might be interested in attending the inaugural PodCamp AZ, a free “unconference“  to be held Nov.  3. According to the PodCamp AZ site, PodCamp AZ is a FREE new-media conference dedicated to podcasting, blogging, vlogging and other new/social media – hosted and [...]

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Sun Tennis Magazine Wants Your News

By on September 25th, 2007 In Media

This was a refreshing conversation – Tad Lindstrom, publisher/owner of Sun Tennis magazine, told me they want to hear from PR firms.   And they don’t need to hear just about tennis.  “I try to tell PR agencies that we’re more than that.   For example, we have a ski insert coming up.  We’re also looking for new and [...]

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Narrow target marketing

By on September 24th, 2007 In Marketing, Media

Megan Smith, a girl in Scranton, Pennsylvania one day looked up at a billboard and saw her name on it. Wilkes University knew it was on her short list of colleges and decided to “talk” to her using one heck of an expensive ad buy. But it was more than an outdoor ad buy. It [...]

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Clipping sucks

By on September 24th, 2007 In Best Practices

How many of you use clipping services…and actually think they work well?  I am starting to wonder if its worth it. While I try to always get out and find the publication that my client is in, its not easy when you are a one-woman show.  Sometimes a reporter or editor will mail me a [...]

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Former ‘Voice’ of IABC Hotline Vince Maietta Dies

By on September 24th, 2007 In People

It is with deep sadness I report this morning the passing of longtime IABC member and Valley communications pro Vince Maietta. Vince died of a stroke in July and we’ve just received word of his death from his sister in Pennsylvania. For those of you who have been around the Valley PR community for a [...]

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