PR Quote of the Year

By Len Gutman on September 29th, 2007 In Hype!

The award goes to David Leibowitz of Moses Anshell in the Sept. 28 issue of The Business Journal.
When asked about British company Ad-Air’s plans to place ads the size of three football fields on the ground near Sky Harbor Airport so passengers can see the signs out their windows while flying in and out of [...]

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Social media activism

By Angelo Fernando on September 28th, 2007 In Social Media

If you’ve been a Business 2.0 reader, and I know many readers of this blog are, you probably know that the much loved magazine is being shuttered. That, despite a Facebook group that was formed several months ago by loyal readers to make Time Inc. reconsider.
Today I had an invitation to join another Facebook group [...]

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My clipping service journey

By Len Gutman on September 28th, 2007 In Advice

Earlier this week Charlotte posted about her frustrations with clipping services (I believe she said they suck!). I have always had similar feelings about clipping services, but nevertheless my current business needs have forced my hand and yesterday I opened a national clipping account with BurrellesLuce.
I did some homework on clipping before deciding on BurrellesLuce…and quite frankly [...]

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Is Your Work Good Enough for Gold?

By Len Gutman on September 28th, 2007 In Professional Development

The International Association of Business Communicators (IABC) is now accepting submissions for the 2008 Gold Quill Awards. The awards program has rigorously tested the work of communicators for more than 35 years and is one of the most prestigious programs in the communication profession.
The Call for Entries is now on the IABC web site at [...]

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New Firm Helping Reward Customer Loyalty

By Len Gutman on September 27th, 2007 In Agencies, Marketing

Valley marketing and communications pro Cara Hughes has launched a new company, Eighty-Twenty Marketing, Inc., to offer businesses a smart approach to growing business with a strategic plan created through a careful evaluation of a company’s most loyal customers.
Hughes’ expertise is grounded in a fundamental of contemporary marketing, the 80/20 rule. This “rule” says that [...]

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Intranets amputate PR’s long-tail

By Angelo Fernando on September 26th, 2007 In Social Media

Danny Sullivan’s article in AdAge yesterday (”Why you better learn the PR side of search engines”) brings up the usual suspects in the so-called walled gardens: Facebook and the fate of Times Select at the New York Times.
Which made me wonder about another walled garden, the corporate intranet, which locks down a large portion [...]

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