Observations after 2 years in PR

By Charlotte Risch on July 26th, 2007 In Advice

Two years ago I made one of the best decisions of my life. I left a career job to start…

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Gannett Says the Future is Pro-Am

By Len Gutman on July 25th, 2007 In Media

I stumbled across an article on the plane back from Seattle yesterday in Wired — “Breaking the News” by Jeff Howe.…

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How to explain blogs? You tell us.

By Dan Wool on July 25th, 2007 In Agencies, Professional Development, Social Media

Blogs have been called many things. There’s the echo chamber debate, some have called bloggers the pajama posse and even the pajamahadeen!…

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Changes in Store for East Valley Tribune Business Section

By Len Gutman on July 24th, 2007 In Media

I received a nice note from East Valley Tribune Business Editor Tom Gibbons on Friday with word that he is leaving…

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What Harry Potter’s other ‘authors’ teach us

By Dan Wool on July 24th, 2007 In Hype!, Media, Social Media

Harry Potter is an extended tale of no, not just wizards and magic but the wisdom of the crowds in…

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Press Releases Vs Marketing Communications. What’s Dow doing now?

By Dan Wool on July 23rd, 2007 In Marketing

I am a big fan of Dow Chemical’s Human Element campaign. It may not have humanized it enough in it’s first…

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