Pitch Me — Geri Koeppel

By on June 25th, 2007 In ValleySource

Name: Geri Koeppel Title: Freelance Journalist Outlets: The Arizona Republic, Tempe Town News, South Mountain District News, Phoenix Magazine Phone: (480) 897-0033 Email: gkoeppel@cox.net 1. What do you do as a freelance journalist? I submit story ideas to editors, and upon approval, I write and deliver the stories on a contract basis. I take assignments, [...]

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101.5 FREE-FM pulls plug on FM Talk format

By on June 22nd, 2007 In Hype!, Media

As if we needed further proof that radio people are the world’s most impatient and incompetent marketers and that Gen X is the least desireable mass marketing demographic, 101.5 FREE FM is switching formats to hip hop/CHR. Imagine my surprise this morning when I tuned in expecting the gravelly voices of Adam Carolla and Danny [...]

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Learning from bad Pitches –the FH way

By on June 21st, 2007 In Social Media

How would you handle being called out by the blogosphere? What’s your damage control game plan? David Jones, of Fleishman-Hillard Toronto writes about an incident around that walking-on-eggshells activity known as blogger outreach. At issue: Fleishman pitched a story without getting permission, or taking time to get to know the persons being pitched to. There [...]

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…Like a Hole in the Head

By on June 21st, 2007 In Media

Beginning September 3, AZ-TV will launch The Daily Buzz Weekdays at 4:00 AM and 8:00 AM. Here’s how they are describing it: “AZ-TV’s got a new way for you to get your morning news…quick, fast, smart…and a whole lot of fun! It’s The Daily Buzz at 4:00 AM and 8:00 AM weekday mornings beginning Monday, [...]

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Media Exposure for Non-Profits

By on June 19th, 2007 In Professional Development

non-profit-media-seminar-invitation.pdf Valley Non-Profit Media Seminar with presentations from FOX 10, My 45, the East Valley Tribune, PHOENIX magazine, Phoenix Home & Garden and all the Valley’s Clear Channel radio stations. If you work directly with a Valley Non-Profit and want to help get them more exposure in the media and community, check out the attachment.

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Googled a co-worker lately?

By on June 19th, 2007 In Social Media

That post about Googling a prospective employee, (“Googling as due diligence“) made me wonder how often we communicators do it. Now you can tell us! As in previous one-minute surveys, we’ll report the results here. (Don’t worry, you won’t be asked for personal information!) Take the quick survey here.

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