Weekend Reading 06.29.07: IABC & iPhones

By Dan Wool on June 29th, 2007 In Weekend Reading

Here are a few choice posts from around the PR/marketing blogosphere for the work week ending June 29, 2007:

Apple iPhone – Eric at Off Madison Ave says don’t buy an iPhone – or the hype (for starters, you can’t go running with it!) (Off Madison Ave 6/28/07)
The Verizon guy who turned down the iPhone [...]

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Friday Fun: “Shame on Sugar”

By Dan Wool on June 29th, 2007 In Agencies

Phoenix-based Sugar Creative has a great viral out there right now spoofing the “Shame on…” banners you always see around the Valley.

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Embracing Blogging at F-H

By Len Gutman on June 27th, 2007 In Social Media

Interesting post on Greg Brooks’ site about the extent to which staffers and recruiters at Fleischman-Hillard are blogging in order to attract both clients AND employees.
If you need any proof points at your company for whether or not blogging is a powerful tool for these purposes just point your execs at F-H. I’ve always said [...]

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Prime Opportunity

By Len Gutman on June 26th, 2007 In Jobs

PRIME 3 Seeks Public Relations Account Executive
Fast growing Phoenix-based PR, marketing & event planning company is looking for a public relations account executive and specialist to service clients. Local and national public relations and marketing needed. Clients have included restaurants, nightclubs, corporate, non profits, sports teams, foundations, retail and boutiques. Many exciting opportunities!
Responsibilities include building [...]

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How cheeky is this?

By Angelo Fernando on June 26th, 2007 In Marketing

“Restore yourself. Pamper yourself…” It’s a campaign at Times Square that’s, well, cheeky.
I wonder what you think of the, um, creative copy (apparently consumer comments) about a toilet that’s called the “bathroom fixture with with one fixation – you’re happiness.” Among other things almost too embarrassing to write about. Is this the way to create [...]

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How do you like to be pitched?

By Angelo Fernando on June 25th, 2007 In Social Media

Here’s a question that’s been circulating (percolating?) in the blogosphere. Pitching.
Steve Rubel, who’s on both sides of the fence as a PR person and blogger opens this up:

Online social networks and communities are completely different. Bloggers, social networkers, diggers, social bookmakers and Wikipedians don’t want to be pitched. They’re collaborating on these sites for a [...]

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