Pitch Me — Cathryn Creno

By Len Gutman on May 31st, 2007 In ValleySource

 
Name: Cathryn Creno
Title: Editor
Outlet: Ahwatukee Republic
Phone: 602-444-7954 (e-mail preferred)
Email: ccreno@azcentral.com
1. What do you do at The Republic?
I’m the Ahwatukee content editor. I supervise three reporters and several freelance writers. I assign and edit stories and photos for The Ahwatukee Republic community news section and ahwatukee.azcentral.com online. 
2. What kinds of stories are you looking for?
News and [...]

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The Naked Truth About Buzz

By Len Gutman on May 30th, 2007 In Social Media

PR professionals who ignore the power of viral video are going to become dinosaurs (if they are not already). You can send out all the press releases you want, but we’re probably already at the tipping point in terms of bypassing the mainstream media and going directly to the end user.
Last week at the Seth Godin [...]

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McCain, Romney, Clinton, Biden: The MySpace Generation?

By Len Gutman on May 29th, 2007 In Social Media

Speaking of social media…
I personally am a member on MySpace and I noticed something interesting the other day. When you link to the login page there’s a section featuring “Cool New People.” Arizona Senator John McCain was featured as a “cool new person.” This struck me as odd.
The next day it was Mitt Romney. Then [...]

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Social Network Overload?

By Angelo Fernando on May 25th, 2007 In Social Media

I’ve been hearing from many communicators that they’re ‘up to here’ with social networks.
What is your threshold? How many have you joined, or abandoned?
Take this quick survey and let us know. It’ll only take you a minute.
Click Here To Start.

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Cold calling? Think patriotically

By Dan Wool on May 25th, 2007 In Pitching

Are you new to Arizona? A new PR pro? Introverted? To get the media’s attention without having solid relationships — think USA:
Unafraid – Be unafraid to pick up the phone and pitch.
Strategic – Read the paper. Watch the show. Fit the right news hook to the right outlet.
Aggressive - You don’t know the reporter, they don’t [...]

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Guest Blogger

By Len Gutman on May 24th, 2007 In Hype!

Greetings ValleyPRblog readers. It is my pleasure to introduce a new guest blogger for the next week or so — Robyn Itule.
Robyn is an Account Executive at Armstrong Troyky Public Relations & Advertising in Phoenix. She is an exceedingly proud 2005 graduate of Gonzaga University in Spokane, Wash. (Go Zags!)
It should be fun and interesting to [...]

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