Brad Perry: ‘Are You Buggin?’

By on March 15th, 2007 In Hype!

Kudos to Barclay Communications Account Manager Jill Personius for rising to Brad Perry’s challenge last Friday at the International Sportsmen’s Expo. As reported in today’s Biz Buzz: Jill Personius of Barclay Communications could have a future as a Fear Factor contestant. She was doing some PR work last week at the International Sportsmen’s Expo when [...]

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The Franchised PR Firm… could it seem more cookie cutter

By on March 14th, 2007 In Agencies, Hype!, Professional Development

I spotted an interesting blog this morning discussing a company called PRstore opening up in Portland, Oregon. Went to the site and see they’ve got a “store” down in Tucson and plans for the Valley. Here’s a bit of what Rick shared… For those of you not familiar with the concept (I wasn’t), the PRstore [...]

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Client may I?

By on March 13th, 2007 In Writing

I see the word “allow” constantly misused in PR writing. Generally, it goes like this: “Widget will allow consumers to…” The proper word choice is always enable. Your client is not a parent who is giving consumers permission — allowing them — to do things. There’s an arrogance there. On the contrary, their product or [...]

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The Mayor of nice

By on March 9th, 2007 In Media, People

Sometimes high profile members of the media can be…shall we say…difficult to deal with. Well, I had the opposite experience on Thursday and I thought I’d share. I did a live radio segment in studio at KMLE Thursday morning with Dave Pratt. It was the first time I had ever worked with “The Morning Mayor” and [...]

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PR Writing: More Banned Words

By on March 9th, 2007 In Writing

Mike McClary has some other words, jargon and cliches that should be “avoided like the plague” in PR writing.

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7 signs your press release sucks

By on March 8th, 2007 In Writing

Great post on Naked PR.

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