Valley PR Blog

Pitch Me — Kim Covington

By Len Gutman on March 25th, 2007 In ValleySource

Name: Kim Covington
Title: Anchor/Reporter
Outlet: KPNX 12 News
Phone: (602) 257-6689
Email: kcovington@kpnx.com
1. What do you do at KPNX?
I am anchor weekend evenings and do special reports for the popular franchise “School Solutions.”

2. What kinds of stories are you looking for?
I’m looking for visual people stories involving innovative solutions to education issues.
3. What’s the best way to [...]

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The New Republic

By Len Gutman on March 23rd, 2007 In Media

We’ve heard for months now that the Arizona Republic was undergoing some significant changes in both how they are structured and in personnel and assignments. Well, turns out the big news hit staff on Tuesday. The Valley PR Blog has obtained the complete list of the Republic’s new assignments and in the spirit of transparency [...]

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Fake Political Ad Getting Serious Buzz

By Len Gutman on March 20th, 2007 In Social Media

The 2004 election brought us the “swift boat” and “527″ issues, where third-party organizations effectively did their own PR for or against the candidates of their choice.
The next step in this evolution may have hit the Internets in a big way this week with the wide circulation of the faux anti Hillary Clinton ad.
We know very [...]

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What’s Conservapedia up to?

By Angelo Fernando on March 20th, 2007 In Social Media

Take a look at the so-called alternative to Wikipedia, Conservapedia. I wrote about this yesterday.
Easy to see what it stands for, just from the title. But between the inane entries (supposed to be “clean and concise”) it’s there may be another agenda, and their effort to counter the supposed bias of Wikipedia. Someone from the [...]

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Consumer ‘Republic’

By Dan Wool on March 19th, 2007 In Media

The Arizona Republic today debuted its new Monday look designed for “busy people.”
The changes have been evolving over the past year, so most are not too surprising. But, it should only be a matter of time before the look is daily.
The most obvious change is that the paper is physically different, or lighter, to be [...]

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Mobile marketing taking off sloooowly

By Angelo Fernando on March 16th, 2007 In Social Media

I recently attended an AMA Phoenix seminar on mobile marketing, and it was an eye opener. When you consider how some companies, and some countries, are using mobile media there seems to be a huge digital divide. Many communicators don’t realize the potential, or immediately think of it as phone spam.
But the more you look [...]

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