The Oprah ‘miracle’ is not reality

By on March 31st, 2007 In Advice

I am an indie. I don’t work at a big PR firm and I don’t work with multi-million dollar ad budgets. I help the small business owner. I have decided that is my niche and I like it because I can relate to it. I want to help them see the reality of getting on [...]

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Agency ‘evolution’ or wake up call?

By on March 29th, 2007 In Agencies, Marketing

Yesterday’s article in the Republic’s Business Section, Ad World, brings to the surface some huge issues facing what we still, unfortunately call advertising. Even the term advertising agency is almost a misnomer, considering the kind of work some agencies –now called marketing communication agencies– do, and the results that clients demand. Jos Anshell of Moses [...]

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KFYI broadcast comes from another Valley

By on March 28th, 2007 In Hype!, Media

Is a “telecommute” broadcast smart business or ethically questionable?  According to the New York Times today (subscription required), popular KFYI afternoon-drive host Joe Crummey, doesn’t broadcast his local issues show from Phoenix, but seamlessly from his home studio in suburban Los Angeles: Nationally syndicated hosts, à la Howard Stern, have long upended the local radio geography with their generic commuter broadcasts. [...]

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Anyone using Twitter in the Phoenix area?

By on March 26th, 2007 In Social Media

I’m looking for people in the Valley using Twitter, especially if you’re using it for some unusual reason. While many –including John Edwards–are expermenting with it, forming close-knit groups, it may not be long before we see it being applied to wider marketing and PR activity. Take a look at Twittervision, and the crude, but [...]

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New Times Take on Republic Changes

By on March 26th, 2007 In Hype!

The New Times has an interesting take on the recent changes at the Republic…

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8 Essential Skills for PR Pros

By on March 25th, 2007 In Professional Development

Show me a PR person with these eight skills (in this order) and I’ll show you the elite of our profession. (Are you listening ASU?): (1) Knowledge of business operations – If you don’t know how a business works and especially, how it makes money, you cannot succeed in PR. Period. Public perception is the [...]

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