Entrepreneurship Week
Next week is Entpreneurship Week, USA, and ASU has a series of events to coincide with events across the country. Entrepreneurship Week is sponsored by the Kauffman Foundation, The New York Times, and Inc. magazine. There is a seminar, a entrepreneur showcase, and a workshop. Events are at all four campuses, and are open to [...]
(Good) Cause Marketing Event
There’s a unique mixer coming up from St. Mary’s Food Bank. Cause-Related Marketing Event and Mixer When: Wednesday, March 7, 3 – 5 p.m Where: St. Mary’s Food Bank Alliance Phoenix Central location 2831 N. 31st Avenue Phoenix, AZ 85009 What: Cause-related marketing is now a key component of any complete PR plan for large [...]
PRSA Monthly Luncheon
PRSA February Luncheon – Measurement Beyond the Ad Value Are you still proving your worth solely through ad value? Get with the program! Johna Burke, Express Services Vice President for the West Coast with BurrellesLuce, will share several examples of best practices in measurement for various budgets. Her spot-on advice for measurement tactics have been [...]
Novel to cure PR headache
Last December, Google was more or less caught copying a Yahoo page, and quickly changed it. The page in question was for upgrading the Internet Explorer browser to version 7. I loved Robert Scoble’s comments on a how he would fix the PR fallout. It includes hiring a limo to take the Yahoo team out [...]
Wherefore Art Thou Journalism?
I’ve dealt with a few editors over the years that have blatently said they’d run my story if we advertised, but this e-mail reply I got today one takes the cake: Hello Len, My name is XXX. I am the sales manager at the XXX News. We received your press release in regards to the XXX. [...]
Do you tell?
I have dealt with TV producers who ask “to be first” with the story I pitch them on a new client/product/service…but have never had a magazine editor bring this up..until today. (see below) I have no idea how to respond, because, well, quite frankly, I pitch to all relevant publications and sometimes one will bite [...]
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the rumors are true (@ Neighbor from the 90′s)...
Sorry to see you go. avic-x920bt
First the Space Shuttle program and now this???? OH NO!...
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Sad to see you go Mr Len… been a great ride
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