Entrepreneurship Week

By Angelo Fernando on February 23rd, 2007 In Professional Development

Next week is Entpreneurship Week, USA, and ASU has a series of events to coincide with events across the country. Entrepreneurship Week is sponsored by the Kauffman Foundation, The New York Times, and Inc. magazine. There is a seminar, a entrepreneur showcase, and a workshop. Events are at all four campuses, and are open to [...]

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(Good) Cause Marketing Event

By Dan Wool on February 23rd, 2007 In Professional Development

There’s a unique mixer coming up from St. Mary’s Food Bank.
Cause-Related Marketing Event and Mixer
When:
Wednesday, March 7, 3 – 5 p.m
Where:
St. Mary’s Food Bank Alliance
Phoenix Central location
2831 N. 31st Avenue
Phoenix, AZ 85009
What:
Cause-related marketing is now a key component of any complete PR plan for large and small corporations alike. You’re invited to come and find [...]

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PRSA Monthly Luncheon

By Dan Wool on February 22nd, 2007 In Professional Development

PRSA February Luncheon – Measurement Beyond the Ad Value
Are you still proving your worth solely through ad value? Get with the program!
Johna Burke, Express Services Vice President for the West Coast with BurrellesLuce, will share several examples of best practices in measurement for various budgets. Her spot-on advice for measurement tactics have been heralded [...]

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Novel to cure PR headache

By Angelo Fernando on February 21st, 2007 In Hype!

Last December, Google was more or less caught copying a Yahoo page, and quickly changed it. The page in question was for upgrading the Internet Explorer browser to version 7.
I loved Robert Scoble’s comments on a how he would fix the PR fallout. It includes hiring a limo to take the Yahoo team out to [...]

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Wherefore Art Thou Journalism?

By Len Gutman on February 20th, 2007 In Media

I’ve dealt with a few editors over the years that have blatently said they’d run my story if we advertised, but this e-mail reply I got today one takes the cake:
Hello Len,
My name is XXX. I am the sales manager at the XXX News. We received your press release in regards to the XXX. We are [...]

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Do you tell?

By Charlotte Shaff on February 19th, 2007 In Advice

I have dealt with TV producers who ask “to be first” with the story I pitch them on a new client/product/service…but have never had a magazine editor bring this up..until today. (see below)
I have no idea how to respond, because, well, quite frankly, I pitch to all relevant publications and sometimes one will bite and [...]

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