Re dun’ dant – adj. – see redundant

By on January 23rd, 2007 In Writing

Banned Words List #003: “Also too,” “And also,” “In addition to…also” Part of economizing words in PR writing is not to be redundant. Or redundant. Sometimes writers double up on conjunctions and don’t even know it. Three examples are: “Also too,” “And also,” and “In addition to…also, ” which are the equivalent of saying “and [...]

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Do-It-Yourself journalism

By on January 23rd, 2007 In Hype!

There’s a new trend in the newspaper business that has me conflicted. I didn’t know what to call this trend until I saw the following on the web site of the Tucson Explorer newspaper this morning: Welcome to the Do It Yourself community journalism section. The part of the site where YOU are the author. [...]

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Wool’s Law of PR: Hall of Fame(?)

By on January 19th, 2007 In Hype!

From the Al McCoy Hoop Dreams Exhibit (Shazam!): Great product is the best PR.

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When the world gets in my way…

By on January 19th, 2007 In Media

The reason I don’t watch local TV news I’m on the elliptical machine at the YMCA this morning and I am sort of watching the CBS Morning Show because it’s on a big screen right in front of me. At five minutes before the hour, local news breaks in for their update. Here’s what Mike Chamberlain [...]

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The Premiership

By on January 18th, 2007 In Writing

Banned Words List #002: Leading, premier (see also: premiere) Is your client a “leading company”? Is their product “a leading widget in the blankety-blank category?” If so, I say they’re weak. You are either the leader or you rank somewhere below. Period. Second Cello in the Phoenix Symphony is not a “leading member of the [...]

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New agency seeks Account Director

By on January 17th, 2007 In Jobs

One of the fastest growing agencies in the U.S. is opening a Phoenix office and they’re looking for a PR Account Director. They are a boutique agency with six offices. That’s all the detail I have but if you’re interested in learning more or know someone who might be, send ‘em the link.

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